2. The Reader Experience
• QR (Quick Response) Codes are
2D bar codes optimized for
smartphone scanning.
• Their usage in Print Media is
about to take a quantum leap
forward with QRSYNQ.
• QRSYNQ is a free mobile app
that takes QR Code Scanning
BIDIRECTIONAL.
3. The “Pain Point”
• PROBLEM: How to Provide
Advertisers with IMMEDIATE,
QUALIFIED leads.
• Reader list is immediate but not
qualified.
• Reader Response Card is
qualified but not immediate.
• QRSYNQ leads are immediate
and qualified.
4. Levels of Interest
• Reader is able to select one of
three levels of interest after
scanning a code.
• Retrieve Only
• Exchange Info
• Contact Me
5. The Reader Response
Card of the Future
• The Reader Response Card of the
future will be a QRSYNQ Code.
• User scans code, clicks on
advertisers of interest.
• Advertisers receive immediate,
qualified leads.
7. The Case Study
• Weichert Realty, Stamford, CT –
Realtor posts “list code”
on ads, signage.
• House Hunter scans code,
receives list of listings.
• Selects properties of interest,
saves to phone, receives
ongoing updates from realtor.
9. The Business Model
• Advertisers: 20.00 / month for heavy usage -- if they
want to post more than 2 updates per month. Basic
Level Free.
• Event Organizers pay a nominal fee per booth
(5.00). Free for Exhibitors.
• Publishers: 250.00 / month for “Advertiser Index” list
codes. Readers scan code, then click on advertisers
that interest them. Immediate feedback to
advertisers.