Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.

1. top 10 signs
of June 2017
Explore top 10 signs of this month. Get your monthly update
of the most innovative signs selected by our readers from
across different industries. Signs are clustered into 5 broad
categories: consumer insights, business innovation,
communication, experience & partnerships.
SIGNMESH.COMSNAPSHOTJUNE2017

2. consumer
insights
1Consumer insights around media,
purchase and lifestyle behavior

3. WHATISHAPPENING
American Shoppers
Want to Use Connected
Devices for Purchases
A recent study by Visa and PYMNTS has
shown that over 80% of American consumers
have a strong interest in using connected
devices to make purchases.
Using connected devices which include
laptops, phones, and tablets among others,
has the perception of being faster and more
convenient than traditional payment
methods.
Source: http://signme.sh/CWwNywX8C

4. WHATISHAPPENING
New Generation - New
Brand Expectation
American Express identified how Generation
Z’s expectations are reshaping brand
experiences.
The study conducted by Forrester Consulting
compares North Americans from Generation
Y and Z. Similarities include the placed
importance on digital brand experiences.
However, Gen Z drops brands more easily for
slow responsiveness in online customer
service and is more likely to to use digital
wallets and device-specific payment
options.
Source: http://signme.sh/pW7nPMaUd

5. business
innovation
2Signs and innovations around new
products, services and ventures

6. WHATISHAPPENING
Hermès Debuts a
Subscription Service
for Ties
Hermès is calling its service the “Tie
Society”, and it’s a monthly subscription
service that delivers a specially chosen tie
directly to the customer's door.
Tie Society is not a new idea, Hermès tested
a similar program in its NYC store back in
2015. But now Hermès is launching the
program nationwide and operating it out of
ten different stores across the United States
Source: http://signme.sh/43PwQyPYT

7. WHATISHAPPENING
IKEA Teams with Apple
to Utilize AR
IKEA is teaming up with Apple to develop an
AR tool to allow customers to visualize how a
product will look in their home.
While the IKEA catalog app already has a
limited and unreliable AR feature, the new
app will allow customers to overlay to scale
versions of IKEA products onto photos of
their homes with millimeter precision. While
that in itself is exciting, IKEA would
eventually like for customers to be able to
order products directly through the app.
Source: http://signme.sh/1Ev1kablG

8. communication
3Signs and examples around advertising,
content marketing, CRM and loyalty

9. WHATISHAPPENING
IBM Watson Is Writing
Ads for This Car of The
Future From Toyota
The brand has decided to run customized
ads targeted to the interests of the tech and
science enthusiasts.
The campaign “Thousands of Ways to Say
Yes” was rolled out by Saatchi LA on
Facebook that pitches the Toyota Mirai car
through short video clips. Saatchi LA has
written 50 scripts based on location,
behavioral insights and occupation data
explaining car’s features, which is supposed
to be the foundation of the campaign.
Source: http://signme.sh/KieeYRSvs

10. WHATISHAPPENING
KLM Twitter Bot for
Customer Service
The airline is already offering customer
service on Facebook Messenger and
WeChat.
The company has now expanded its bot
action to Twitter. The bots are fluent in 10
languages, helping KLM to better serve its
international customers. The bot will provide
the KLM flyers with booking confirmation,
check-in notification, boarding passes, as
well as flight status updates.
Source: http://signme.sh/wj7A2oDg3

11. experience
4Signs and interesting practices around
retail and POS spaces, events or
installations

12. WHATISHAPPENING
Multi-Sensory
Experiences in the
Beauty Market
The importance of experiences involving all
of consumers’ senses is rising, especially in
the beauty industry.
Though multi-sensory experiences brands
can build an emotional bond with their
customers, making the experience more
memorable through touch, smell and feel.
For 32% of Italian fragrance users cooling or
heating effects in fragrances are interesting.
The same goes for 28% of German users of
bath and shower products.
Source: http://signme.sh/MZ-rC0JKU

13. WHATISHAPPENING
A Drive-Thru Beauty
Bar
Benefit cosmetics is creating a drive-thru
beauty bar to give away free samples at the
Glastonbury music festival.
Benefit cosmetics whose mission statement
is “laughter is the best cosmetic”, is trying to
live that mission with a new activation at the
Glastonbury music festival. The activation
will take the form of a drive-thru beauty bar
where fans of the brand can take free
samples of different Benefit products.
Source: http://signme.sh/K9t5_aoqt

14. partnerships
5Signs around sponsoring, interesting brand
and media cooperations, influencer
marketing

15. WHATISHAPPENING
Time Warner, Snapchat
Content Partnership
The partnership will bring increased ad
spending and new made-only-for-Snapchat
shows by Time Warner.
The 3-4 minutes vertical format shows will
be around a variety of genres, including
scripted drama, daily news shows,
documentaries, and comedy. Along with
these shows, the social media platform will
also feature ads from Time Warner.
Source: http://signme.sh/htJTXdco7

16. WHATISHAPPENING
Ikea Exploring to Sell
on Amazon
The furniture superstore plans to sell its
products on other channels, one of them
being Amazon.
Even though Ikea already has its own online
shop, selling through Amazon would open
the doors further for the furniture megastore.
The new channel would attract new groups
of consumers, Prime members with their free
shipping option being one of them. It is a
way to go around the limited selection and
high shipping costs of Ikea’s own e-
commerce platform.
Source: http://signme.sh/ztX2mEH1u

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