1. Hugo Boss Story
Hugo Boss founded a clothing factory in Metzingen, Germany, in 1923, only a few years after the end of
WW I, while most of the county was in a state of economic ruin. Initially workers’ clothes were made.
In 1953, after 30 years, the first men’s suits were made. Boss became known for high-end men’s suits
and enjoyed popularity in the 1980’s when stars like Don Johnson and Jan-Michael Philip wore their
suits.
The company went public in 1985 and is now part of the Marzotto Group, an Italian luxury group
controlled by the Marzotto family. No member of the Boss family is part of the Hugo Boss firm now. In
1993, 70 years after its founding, Hugo Boss launched its first fragrance, and created a division which
has since grown to be an important part of the company. In 1999 Boss Orange for men was launched
described as sporty and casual separating itself from the trendy Hugo brand and the sophisticated Boss
Black brand Boss Green is a completely sporty brand selling items designed for sport or a sporty look.
Today’s brands for men include; Boss Black, Boss Green, Boss Orange and Hugo. For women Boss
Black, Boss Orange and Hugo. Also parts of the brand are Lifestyle Accessories.
Found a gap in the market for Hugo Boss, by adding a make-up and cosmetics brand with Fragrance
brand, creating a foundation that can be made it store, personalized service that could leave the
consumer with a great product. From looking at the other brand and cosmetic there is a high demand
for foundation giving that for last look, creating beauty for that premium consume, giving that
everyday look come true.
Analysing the Research
#Create Your Look
(Pick & Mix)foundation to Pick and Mix and create your personalize look from those soft tones to medium
tones warm tones. From light rick and smooth tone to dark.
Consumer will get one to one service to create a perfect look from every day look to that day in office or that night out
and also believing in your inner beauty.
Introducing the First Hugo Foundation
Create
Your
Look
Choose a foundation Or tone and colour
Dress up
For the office
For a party Or a glamorous evening
One concept
Different styles
Various options
Whether business meeting, dinner invitation or after work date, Hugo Boss shows you how many different styles you
can create with just a few items
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