2. Music
The music will show what the documentary is going to be like it sets
the expectation for the actual documentary and gives the audience a
feel for the topic, it could be upbeat and positive or slow and serious.
Voice over
The voice over for this and any other are generally the same because they
have to speak in standard English with a clear voice. The voice over may ask
a theatrical question to engage the audience and make them interested in
the topic but this is not. The voiceover has to be the same for the
documentary and the advert
3. Sound effects
The sound effects are used to enforce what the narrator is saying. They
have to be relevant to what they are saying or the topic of the
documentary.
Scheduling
The scheduling is usually the last part of the radio advert so it’s the last thing they
hear and they are more likely to remember it. It is said in the order of title, date,
time and then channel. This can sometimes be said with a different narrator
depending on if the narrator for the documentary is speaking clearly and formally.
4. Example 1 BBC Four Weather Series
There was no music as the tone of the documentary was set by the
narrator and the sound effects.
The voice over was a male with an energetic voice speaking clearly.
The sound effects were the sound of weather events such as a rain
storm, waves and snow. With it changing on cue with what he says.
When they talk about the scheduling it is at the end of the trailer but it
changes from a male voice over to a woman voice over whose voice it
clear calm and not enthusiastic. It just said the name and coming
soon.
5. Example 2 Last Chance to See
The music is slow pace to show the documentary has a serious subject but
nice high upbeat notes to show it’s a nice documentary. The music is
constant throughout the advert and slows to a finish at the end.
The voice over is an energetic male speaking clearly and is also a well know
person doing the documentary.
The sound effects are quite and give the listener a feel for the advert and lets
them feel they are immersed into the alien surroundings of the animals they
are talking about. They are triggered when the voice over talks about a
specific animal. Like the bubbles when talking about the fish.
The scheduling is at the end with a woman's voice saying the name of the
documentary with a celebrity and coming soon.
6. Example 3 Special Needs Pets
The music is fast beat and cheerful which is in not following conventions because
the topic of the documentary is a serious one. It is constant through out the entire
advert.
The voice over is a female voice that is clear and emotionless throughout the
documentary. It asks a question to the audience “how far would you go to keep the
relationship with you furry or feathered friend alive?”
The use of sound effects is used a lot for all the different animals which might be
clips from the documentary. They are not just used with the voice over but also
with the clips from the documentary. It uses a lot of clips of people speaking in
interviews and other stuff in the documentary and they are usually statements of
fact, option and one open question to the audience.
The scheduling says the name a slight description and the date Thursday at nine on
channel 4. again it is going against the codes and conventions because it has a
sound effect of a dog barking at the end of the documentary which makes it seem
silly and a nice topic where in fact it is a series one.
