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Social Content as it Should Be
ONE TWO THREE FOUR
It should be on your website
(not spread across a dozen
social channels)
It should be used to sell
your product (not as a
nice to do)
It should be fun, easy and
able to be done at scale
by one of your team.
It should look great and
provide reasons for
customers to engage.
We love social (or User Generated) content but we
think this is how it should be:
Today’s on line environment
The Shuttlerock Solution
SR is a white label content platform.
It sits as a part of your website with the same look and feel.
A part of your website
with your preferred
custom domain.
The recommended size is
938x220 Pixels
Your design and
appearance to match your
look and feel.
The place where your photos
are displayed. Name your
board and encourage visitors
to explore the content inside.
Subdomain Header
Footer
Content Boards
Shuttlerock On Mobile
Add, Share, Vote, View and Comment on
photos all on your mobile device.
Easily navigate
through the
boards on your
mobile device.
Log in or register
to comment on
photos.
How Does it Work?
What can you do with Shuttlerock?
Run Photo Contests and
Instant Reward Promotions
CAMPAIGNS
Aggregate, Curate and Publish
Social Content.
CONTENT
Insert ‘buy now’ button
alongside content and place
UGC on your product
pages using our widgets.
COMMERCE
Using Photo Contests and
Instant Rewards to gain
more visitors to your site.
Drive Engagement on
your site through User
Generated Content.
Users are more likely to
take action when relevant
content is present.
Grow your email
database and own the
relationship.
By enabling you to capture and manage user-generated content, Shuttlerock
helps bring your audience home (and keep them there).
Shuttlerock Benefits
MORE VISITORS STAYING LONGER CONVERTING EMAIL DATABASE
Who is Using Shuttlerock?
Campaigns
THE PRESS
The largest newspaper in the
South Island of New Zealand.
WHAT THEY DID
A series of fun photo contests
including ‘wish you were here’
and ‘hottest tradesperson’.
PAGE VIEWS
266,351
USER SESSIONS
71,727
PHOTOS
1,819
EST. REACH
708,900
EMAILS GAINED
13,000
Who is Using Shuttlerock?
Campaigns
WINNIE BAGOES
A popular family restaurant with
multiple city locations
WHAT THEY DID
Instant Reward (Coupon)
Every customer who uploaded a
photo of them at the restaurant got a
free dessert coupon.
PAGE VIEWS
9,476
USER SESSIONS
2,209
PHOTOS
381
EST. REACH
7,000
Who is Using Shuttlerock?
Content
ALL BLACKS
New Zealand’s World Champion
national rugby team.
WHAT THEY DID
Aggregated fan photos from different
social channels using hash tags
By creating boards before their big games, thousands of
photos were collected from fans. It also created an interactive
Fanzone on the website with huge engagement.
Who is Using Shuttlerock?
Content
PERFUME
A popular 3 girl Japanese Band
WHAT THEY DID
Collecting fan photos for their new
music video.
Fans were asked to upload photos of themselves with a
message on their hands. They got over 3000 photos onto their
website and created lots of buzz. Afterwards the band used a
number of the photos on their new music video generating
over 1M views on Youtube.
Who is Using Shuttlerock?
Commerce
PROGEAR
A retail and online store who sell
cameras and accessories.
WHAT THEY DID
Photo Contests which drove sales
PAGE VIEWS
100,000
UNIQUE VISITORS
30,000
PHOTOS
1,820
EMAILS GAINED
1,854
Who is Using Shuttlerock?
Commerce
BLACK CAT CRUISES
A New Zealand tourism operator
who offers dolphin swimming and
harbour cruises.
WHAT THEY DID
Contests, content aggregation and
link to book now.
Over the first 7 months they received 1,100 photos and over
4,000 visitors used the photo page as a landing page. They got
10,000 visitors to that page making it the 3rd most popular
page on the website. The activity contributed to a 51% uplift in
on-line sales.
Discovery
Atlantis
SS Enterprise
Shuttlerock Features
What's Next?
Shuttlerock is a ‘software as a service’
(SAAS) solution.
We’ll provide training on how to get the best out of
Shuttlerock and on-going inspiration and a dedicated
success manager to help out.
Storage of all content is taken care of by Shuttlerock.
Contact us on sales@shuttlerock.com
or Visit www.shuttlerock.com

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Social content as it should be

  • 1. Social Content as it Should Be
  • 2. ONE TWO THREE FOUR It should be on your website (not spread across a dozen social channels) It should be used to sell your product (not as a nice to do) It should be fun, easy and able to be done at scale by one of your team. It should look great and provide reasons for customers to engage. We love social (or User Generated) content but we think this is how it should be: Today’s on line environment
  • 3. The Shuttlerock Solution SR is a white label content platform. It sits as a part of your website with the same look and feel. A part of your website with your preferred custom domain. The recommended size is 938x220 Pixels Your design and appearance to match your look and feel. The place where your photos are displayed. Name your board and encourage visitors to explore the content inside. Subdomain Header Footer Content Boards
  • 4. Shuttlerock On Mobile Add, Share, Vote, View and Comment on photos all on your mobile device. Easily navigate through the boards on your mobile device. Log in or register to comment on photos.
  • 5. How Does it Work?
  • 6. What can you do with Shuttlerock? Run Photo Contests and Instant Reward Promotions CAMPAIGNS Aggregate, Curate and Publish Social Content. CONTENT Insert ‘buy now’ button alongside content and place UGC on your product pages using our widgets. COMMERCE
  • 7. Using Photo Contests and Instant Rewards to gain more visitors to your site. Drive Engagement on your site through User Generated Content. Users are more likely to take action when relevant content is present. Grow your email database and own the relationship. By enabling you to capture and manage user-generated content, Shuttlerock helps bring your audience home (and keep them there). Shuttlerock Benefits MORE VISITORS STAYING LONGER CONVERTING EMAIL DATABASE
  • 8. Who is Using Shuttlerock? Campaigns THE PRESS The largest newspaper in the South Island of New Zealand. WHAT THEY DID A series of fun photo contests including ‘wish you were here’ and ‘hottest tradesperson’. PAGE VIEWS 266,351 USER SESSIONS 71,727 PHOTOS 1,819 EST. REACH 708,900 EMAILS GAINED 13,000
  • 9. Who is Using Shuttlerock? Campaigns WINNIE BAGOES A popular family restaurant with multiple city locations WHAT THEY DID Instant Reward (Coupon) Every customer who uploaded a photo of them at the restaurant got a free dessert coupon. PAGE VIEWS 9,476 USER SESSIONS 2,209 PHOTOS 381 EST. REACH 7,000
  • 10. Who is Using Shuttlerock? Content ALL BLACKS New Zealand’s World Champion national rugby team. WHAT THEY DID Aggregated fan photos from different social channels using hash tags By creating boards before their big games, thousands of photos were collected from fans. It also created an interactive Fanzone on the website with huge engagement.
  • 11. Who is Using Shuttlerock? Content PERFUME A popular 3 girl Japanese Band WHAT THEY DID Collecting fan photos for their new music video. Fans were asked to upload photos of themselves with a message on their hands. They got over 3000 photos onto their website and created lots of buzz. Afterwards the band used a number of the photos on their new music video generating over 1M views on Youtube.
  • 12. Who is Using Shuttlerock? Commerce PROGEAR A retail and online store who sell cameras and accessories. WHAT THEY DID Photo Contests which drove sales PAGE VIEWS 100,000 UNIQUE VISITORS 30,000 PHOTOS 1,820 EMAILS GAINED 1,854
  • 13. Who is Using Shuttlerock? Commerce BLACK CAT CRUISES A New Zealand tourism operator who offers dolphin swimming and harbour cruises. WHAT THEY DID Contests, content aggregation and link to book now. Over the first 7 months they received 1,100 photos and over 4,000 visitors used the photo page as a landing page. They got 10,000 visitors to that page making it the 3rd most popular page on the website. The activity contributed to a 51% uplift in on-line sales.
  • 15. What's Next? Shuttlerock is a ‘software as a service’ (SAAS) solution. We’ll provide training on how to get the best out of Shuttlerock and on-going inspiration and a dedicated success manager to help out. Storage of all content is taken care of by Shuttlerock. Contact us on sales@shuttlerock.com or Visit www.shuttlerock.com