The document discusses various communication channels and provides tips for their effective use. It covers topics like email, including dealing with incoming email and composing outgoing email, as well as other channels like phone calls, instant messaging, and social networks. Guidelines are provided for optimizing different delivery channels and crafting clear and effective messages.

2. communication
overhead
~50%-80%
~25% — email

3. people perceive
others through
communication

4. plan for tonight

5. what is
communication?

6. exchange of information in a form of…
speech
visuals
signals
writing
behavior
*

7. sender
message
recipient
delivery channel

8. Message
goal, target action

9. Message
signal vs. noise

10. Delivery channels
choosing optimum delivery
channels
*

11. Delivery channel context
*

12. Delivery channel content:
Emotional vs. Informational
*

13. optimizing delivery
channels

14. Delivery channels
phone

15. Delivery channels: Phone
smile!

16. Delivery channels: Phone
no food or
beverages

17. Delivery channels: Phone
dropped calls

18. Delivery channels: Phone
8am - 9pm

19. Delivery channels: Phone
putting on hold

20. Delivery channels: Phone
meetings

21. Delivery channels: Phone
ringtone

22. Delivery channels: Phone
dressing for phone
interviews

23. Delivery channels
IM

24. Delivery channels: IM
be brief

25. Delivery channels: IM
no attachments

26. Delivery channels: IM
finish conversation

27. Delivery channels
social networks

28. Delivery channels:
Social networks
friend requests

29. Delivery channels:
Social networks
friend lists

30. Delivery channels:
Social networks
birthday reminders

31. Delivery channels:
Social networks
linkedIn
follow-ups

32. Delivery channels
email

33. Delivery channels: Email
dealing with
incoming emails

34. Dealing with incoming emails
various email
accounts

35. Various email accounts
1. close circle
2. first contact
3. newsletters
4. subscriptions

36. Dealing with incoming emails
notifications

37. Dealing with incoming emails
check it
3 times/day

38. Dealing with incoming emails
auto responders

39. Processing incoming email
“one by one”
technique

40. Processing incoming email
“categories”
technique

41. Processing incoming email
“service levels”
technique
*

42. Delivery channels: Email
outgoing email

43. Outgoing email
To

44. Outgoing email
CC

45. Outgoing email
BCC

46. Outgoing email
reply to all

47. Outgoing email
compose recipient
after message body

48. Outgoing email
subject

49. Email subject
describe
summarize action

50. Email subject
one email
=
one topic

51. Email subject
keywords:
{project name}
{reference numbers}
follow-up
status meeting
FYI
urgent

52. Email subject
This is bad:
• Hi!
• How are you?
• Re:
• {empty}
• Status meeting
• Inquiry
• Screenshot

53. Email subject
This is good:
• Follow-up on our meeting at Lauba
coworking session
• Inquiring about .ASP-developer
position at Microsoft
• Screenshot of client’s login problem
WP-1243

54. Outgoing email
message body

55. Message body
name the recipient

56. Message body
provide context

57. Message body
elaborate

58. Message body
if-then-else

59. Message body
elaborate

60. Message body
move it forward

61. Message body
make it short

62. Outgoing email
signature

63. Signature
WBR, LP

64. Outgoing email
attachments

65. Attachments
20 mb

66. Attachments
archives
links

67. Outgoing email
timing

68. Timing
deferred emails

69. Timing
sleep over
on critical emails

70. Outgoing email
emotional
informational

71. Outgoing email
follow-ups

72. final slide

73. Very final slide
andrey@studioantar.com