2. Generic business model
Development and Pre
Production
Film producers and investors
Hedge risks(Renting, leasing
equipment, exotic locales)
Production Target market
Actors, directors, script, music segmentation
(genre, audience)
Post Production
Distribution
(theatres, video, satellite and
pay TV, and the Internet)
Is
Revenue( Production Co. and Revenue>Cost?
Distribution Co. share profits) y
n
e
o
s
Failure Success
3.
4.
5. Gangs of
Business Gangs of
Dabangg Wasseypur 2
Metric Wasseypur 1
Genre and Target Family
Action-crime film Action-crime film
Audience entertainer(U/A)
(A) (A)
Action
Number of 1,800 screens in
theatres screening India and around
1000 1000
the movie 300 screens
overseas
Occupancy of
30% across the
theatres 100% 80-85%
country
(opening weekend)
Rs30 crore (US$5. Rs 9.2 crore
Budget Rs9.2 crore (US$1.
43 million) (US$1.67 million)
67 million)
Opening day
revenue Rs 14.4 crore Rs 2.75 crore Rs 2.80 crore
Review and rating
4 3.5 3
6. Business Dabangg Gangs of Gangs of
Metric Wasseypur 1 Wasseypur 2
Number of shows
per day 10-15(multiplexes) 3-4 2-3
Satellite rights Rs 10 crore Rs 12 crore ____
Rs 215 crore RS 27.84 crore Rs21.50 crore
Total Revenue
(US$5.04 million) (US$3.89 million)
Number of weeks
12 8 3
of running