4. SPEND YOUR DOLLARS
WISELY
• Dollars don’t
grow on trees
and they are not
hanging on the
line. You must
to spend your
money wisely.
5. • Direct Mail Gets attention
• 98% of consumers bring in
their mail the day it is
delivered with 77% then
sorting through it
immediately.
**usps.com
6. ROI
• Direct mail is the channel
cited most by B2C direct
response marketers as
delivering the strongest ROI
for customer contact,
retention and acquisition,
according to a Targeted
Marketing survey.
7. EFFECTIVENESS
• Marketers validate results
• 79% of Professionals consider
direct mail to be “effective” or
“very effective.”
**ballantine.com:
• Direct Mail Statistics show B2B
Mailings are still Effective.
8. What to Expect in Direct and
Digital Marketing.”
• On an average day in 2011, there
were 554 million pieces of mail
processed by the United States
Postal Service.
**usps.com: 2012 Postal Facts
9.
10. • 45.8 billion is
the amount
spent on direct
mail
expenditures in
2011.
• $46.9 billion in
2012.
**Winterbury Group,
“Outlook 2012,
11.
12. BEST ROI
• Direct mail is the channel cited most
by B2C direct response marketers as
delivering the strongest ROI for
customer contact, retention and
acquisition, according to Target
Marketing Sixth Annual Media Usage
Forecast which surveyed 350+
marketers.
13. Direct Mail
Leaves A Deeper Footprint In The
Brain
While electronic mail, and social media
is attractive due to it’s price point
(translation: Often Free), physical media,
such as direct mail is something that
consumers can touch and feel. This has
been found to resonate more with
consumers and touch more emotions
than that of the digital variety.
14. 2) “Yeah, but you’re
just talking about “old
people”, right?
• younger consumers (defined as
the 18 year old to 34 year old
demographic) reported that they
prefer to learn about marketing
offers via postal mail, rather
than online sources
15. most interested home
buyers start their search
on the internet
• -Home buyers can utilize the
anonymity of the internet to get
started with the home search
process. They can get a feel for the
marketplace, and landscape, at their
own speed, on their own time,
without being bothered by any
outside factors (e.g. follow up phone
calls from Realtors® that want to
work with them).
16. WHY
• , once a home buyer (or seller)
is ready to dip their toe in the
pond, and get the buying
process under way, the
Realtors® that have sent them
regular mailings are going to
beat out any online search for
Realtors in the area.
