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Shoptimizer, a toolbox for shopper marketing what's in it for you
1. What’s
in
it
for
you
?
Update 03.2012
jeudi 22 mars 12
2. Agenda
Global
Framework
Information
Advice
&
Recommendations
Inspiration
They
shoptimized
their
shopper
Marketing
(recently)
How
can
we
help
you
shoptimizing
your
Shopper
Marketing
?
info@shoptimizer.be
jeudi 22 mars 12
4. Shoptimizer
keeps
you
informed
Blog
www.shoptimizer.eu
Free
access
Complementary
with
www.gondola.be
Weekly
posting
• 10
posts
focusing
on
cases,
trends,
surveys
...
available
within
the
Shoptimizer
database
• Posts
summarising
the
new
content
added
in
the
Shoptimizer
database
Stay
informed
through
• e-‐mail
alert
• RSS
feed
• e-‐newsletter
(pushed
every
month)
• Join
us
on
social
media
:
LinkedIn,
Twitter,
Facebook
or
Google+
info@shoptimizer.be
jeudi 22 mars 12
5. Shoptimizer
advises
&
recommends
Workshops
• Multi-‐companies
:
allow
experience
exchange
(@Gondola
ofOices)
• Syndicated
content
• Target
group
:
Executives
in
Marketing,
Trade
Marketing
and
Sales
divisions
• Yearly
planning
(to
be
conOirmed)
Trainings
• Dedicated
to
your
team/staff
(@your
ofOice)
• Customized
content
• Target
group
:
to
be
deOined
together
info@shoptimizer.be
jeudi 22 mars 12
6. Shoptimizer
inspires
your
team
Full
tailor-‐made
assignments
• Output
mixing
adhoc
content
and
insights
available
in
Shoptimizer
database
• Translating
theory,
concepts,
trends
...
into
realistic,
pragmatic
and
efOicient
action
plans
Ready-‐to-‐use
tools
available
soon
• For
stores
:
Shoptimizer
SCAN
(Q3/2012)
• For
brand
manufacturers
:
Shoptimizer
IMPACT
(under
construction)
info@shoptimizer.be
jeudi 22 mars 12
7. They
shoptimized
their
Shopper
Marketing
Advice
&
recommendations
• Brand
manufacturers
• Confectionery
:
benchmarking
in-‐store
communication
• Multimedia
:
SWOT
in-‐store
communication
tactics
&
strategy
• Several
communication
agencies
:
yearly
dedicated
trend
watching
program
Inspiration
• Brand
manufacturers
• Biscuits
:
consulting
on
sampling
activities
in
proximity
stores
• Pharma/Bio/Diet
:
coaching
set-‐up
in-‐store
communication
strategy
• Retailers
• Gardening
retailer
:
store
concept
optimisation
based
on
several
consumer
surveys
and
insights
• Franchised
proximity
food
stores
:
audit
permanent
and
promotional
merchandising
execution
• Agencies
(communication
&
:ield
marketing)
• Consumer
survey
focusing
on
shopping
habits
in
night
shops
• Consumer
survey
focusing
on
shopping
habit
in
food
proximity
stores
(2nd
edition)
info@shoptimizer.be
jeudi 22 mars 12
8. How
can
we
help
you
shoptimizing
your
Shopper
Marketing
?
jeudi 22 mars 12
9. Thanks
for
your
attention
Vincent De Coster
shoptimizer.be@gmail.com
+32 475 86 50 34
jeudi 22 mars 12
