In today's digital age, social media platforms have emerged as key channels to reach consumers. In particular, TikTok has been a game changer in the Malaysia market. Its engaging video content and powerful influencer culture have made it a significant platform to leverage, especially during the Mega Sales season. To help digital marketers and small business owners, we've compiled essential insights on the buying behavior of TikTok users. It's a known fact that consumers feel positive when shopping during Mega Sales season, and TikTok users are no exception. An impressive 75% of TikTok users report feeling good while shopping during this period, making it an opportune time to engage with them. With 79% of TikTok users planning to spend more than usual, businesses should look to optimize their presence on the platform to maximize profits. When planning your TikTok marketing strategy, consider that 85% of users are on the hunt for the best deals and promotions during the Mega Sales season. Thus, promoting sales offers and limited-time discounts on the platform can significantly increase visibility and conversion rates. The Mega Sales season also provides a great chance to introduce consumers to your brand. Our data indicates that 3 in 5 TikTok users discovered new brands during the Mega Sales season. So, utilize the platform's features, such as engaging video content and influencer collaborations, to make a memorable first impression. Local brands have a distinct advantage as well, with 55% of TikTok users buying more local brands during the Mega Sales season. Celebrate your brand's local roots and emphasize the benefits of supporting local businesses to appeal to these users. In terms of payment methods, TikTok users show a greater propensity for digital options, being 1.2x more likely to use e-wallet payments during the Mega Sales season compared to non-TikTok users. Ensure your business is set up to accept these forms of payment to facilitate a smooth checkout process. Interestingly, 84% of TikTok users typically wait for the Mega Sales season to buy items on their shopping list. Businesses should leverage this by building anticipation through teaser videos and countdown posts. Furthermore, it's crucial to note that 76% of users start preparing for the Mega Sales season a few days in advance. Early promotion is key to being top-of-mind when consumers are ready to make their purchases. The online marketplace is a popular destination during the Mega Sales season, with 87% of TikTok users shopping there. Consider partnering with these platforms or optimizing your own online store to tap into this trend. Technology products are particularly popular, with 2 in 3 TikTok users likely to buy a new tech product during the Mega Sales season. For businesses in the tech industry, this is your time to shine.