The document discusses the strategies used by blood donation institutions to collect blood and inform people about donating blood. The key objectives are to collect as much blood as possible, persuade people effectively about donating blood, and inform many people about blood donation through social networks and applications. One strategy is using social media like Twitter to share news and talk about blood donation. Another is holding concerts that ask for blood donations to help change perceptions and include entertainment. The organization "Music Saves Lives" aims to educate young people about the importance of blood donation through music.