3. Make In India
• International marketing campaign coined
by Prime Minister of India, Narendra Modi.
• It was formally launched on September
25,2014.
4. Objective
• To transform India into a global manufacturing hub.
• Job creation and skill enhancement in 25 sectors.
• High quality standards and minimizing the impact on
environment.
• Capital and technological investment in India.
5. Sectors
• Automobiles
• Automobile components
• Aviation
• Biotechnology
• Chemicals
• Construction
• Defence manufacturing
• Electrical machinery
• Electronic systems
• Food processing
• IT-BPM
• Leather
• Media & Entertainment
• Mining
• Oil & Gas
• Pharmaceuticals
• Ports and shipping
• Railways
• Renewable Energy
• Roads and Highways
• Space
• Textile & Garments
• Thermal Power
• Tourism & Hospitality
• Wellness
100% FDI is allowed in all sectors except for space (74%), defence(49%), and news media(26%).
6. Automobile
Reason to invest:
• Contributes 7% to the country’s GDP by volume.
• In 2015, India was the fourth largest automotive market in the world.
Growth Drivers:
• Passenger vehicles are to increase at a CAGR of 16% between 2013-2020.
• Favourable government policies like lower excise duties.
Sector Policy:
• Automatic approval for 100% FDI.
7. Automobile Components
Reason to invest:
• 4th largest steel producer in the world.
• 2nd largest steel producer by 2015.
Growth Drivers:
• Geographically closer to key automotive markets like ASEAN, Japan,Korea
& Europe.
Sector Policy:
• Increased investments in R&D operations, analysis, simulation, and
engineering animations.
• Automatic approval for 100% FDI.
• Establishment of automotive training institutes and auto design Centres.
8. IT-BPM
Reason to invest:
• Contributes 8.1% of the country’s GDP.
• Contributes significantly to public welfare.
Growth Drivers:
• Revival in demand for IT services from US & Europe.
• Increasing adoption of technology and telecom by customers.
Sector Policy:
• Up to 100% is permitted under automatic route.
9. Media & Entertainment
Reason to invest:
• 3rd largest TV market in the world.
• 6000 multi-system operator, 7 DTH operator, 800 TV channels.
Growth Drivers:
• Television
Sector Policy:
• Broadcasting Carriage services.
• Broadcasting content services.
• The Cable Television Networks Amendment act.
10. Roads & Highways
Reason to invest:
• An outlay of USD 3.8 billion for the highway sector(2013-14).
• Contributes 6% of India’s GDP.
Growth Drivers:
• Government aims to develop 64340 kms of national highways.
• Emergence of private sector as a key player.
Sector Policy:
• 100% FDI is allowed under automatic route.
11. Space
Reason to invest:
• One of the most cost-effective space programme in the world.
• 40 satellites for 19 countries has been launched.
Growth Drivers:
• ISRO
• Space commerce.
Sector Policy:
• FDI up to 74% is allowed under the government route.
12. Major achievements
January-June 2015:
• Establishment of 10 “MSME-SAMSUNG” Technical schools by the collaboration of
Hyun Chil Hong, the CEO of Samsung and Kalraj Mishra Union Minister of Micro,
small and medium Enterprise(MSME).
• Hitachi announced to increase its employees in India from 10000 to 13000 and an
auto-component plant will be set up in Chennai in 2016.
• Huawei opened a new R&D campus in Bengaluru.
• In Feb 2015 Xiomi announced for the manufacturing plant in Andhra Pradesh and
launched its Xiomi Redmi with in seven months.
13. Major achievements
July-December 2015:
• Foxconn announced to invest USD 5 billion to set up R&D and hi-tech
semiconductor manufacturing plant in Maharashtra.
• Boeing chairman James McNerney announced to assemble fighter planes either the
Apache or Chinook in India.
• Micromax announced to set up manufacturing plants in Rajasthan, Telangana, and
Andhra Pradesh at a cost of USD 44 million and each plant will employ 3000-3500
people.
• A deal is also signed with Russia for Kamov Ka-226 multi role helicopter being built
in India
14. Make in India Week
• Held at MMRDA grounds at the Bandra-Kurla Complex in Mumbai on 13 feb. 2016.
• Foreign govn. Delegations from 68 countries, business teams from 72 countries, 17
indian states were attended this.
• At closing ceremony, DIPP secretory stated:
1. USD 220 billion worth of investment commitments are received.
2. Maharashtra led all other states receiving USD 120 billion of investments.
15. Public relations
• “Zero Defect, Zero Effect”.
• Aarisa Pitha of Odisha, Gushtaba of Kashmir, Chicken Curry of Punjab, Khakhara and
Khandvi of Gujrat, Bamboo Steam Fish, Vada, Medhu Vada of Karnataka, Khaja and
Inarsa of Bihar, Kebab of Uttar Pradesh and Puran Poli of Maharashtra have been
selected as traditional regional food to be promoted in campaign
