social marketing ppt shareslide

1. PRESENTED BY,
MR:- SHER SINGH DHAMI
ROLL NO 1004

2. MR:- SHER SINGH DHAMI

3.  Products and services but in social marketing we
have a customer behaviour, more deeply society’s
behaviour to focus.
 It has the primary goal of achieving “social good.”
 Social marketing seeks to develop and integrate
marketing concepts with other approaches to
social change.
MR:- SHER SINGH DHAMI

4. FOR EXAMPLE
 This may include asking people not to
smoke in public areas.
MR:- SHER SINGH DHAMI

5.  Asking them to use the seat belts or prompting to
make them follow speed limits.
FOR EXAMPLE
MR:- SHER SINGH DHAMI

6. APPLICATIONS OF SOCIAL MARKETING.
 World Health Organization (WHO),
 Department of Health,
 NGO’s,
 Department of Social and Human Services,
 National Highways Traffic Safety Administration,
 Schools, Parks, community health clinics,
 Governments,
MR:- SHER SINGH DHAMI

7. ADVANTAGES OF SOCIAL MARKETING
 The social marketing campaigns make the people healthy and
therefor their efficiency improves.
 It can give impetus to green marketing activities.
 Make people as responsible citizens.
 It may inculcate social behaviours.
MR:- SHER SINGH DHAMI