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Mass Customization

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shekharghosh

Its all about Mass Customization in the corporate world

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Presented By : SHEKHAR GHOSH – 420920177 VENKATARAMAKANTH.P – 420920194 NIKHIL HARINDRANATH – 420920886 MASS CUSTOMIZATION
WHAT IS MASS CUSTOMIZATION? ,[object Object],[object Object],[object Object],[object Object],[object Object]
ADVANTAGES ,[object Object],[object Object]
NICHE MARKETS A relatively small and specialist, yet profitable, market Not mass marketed. Marketed to a smaller group of consumers who share a specific need/desire that is not a universal consumer expectation
A FEW SUCCESSFUL NICHE MARKETS
[object Object],[object Object],A PIONEER IN MASS CUSTOMIZATION
[object Object],[object Object],A PIONEER IN MASS CUSTOMIZATION
SHEKHAR GHOSH VENKATARAMAKANTH.P NIKHIL HARINDRANATH

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Mass Customization

  • 1. Presented By : SHEKHAR GHOSH – 420920177 VENKATARAMAKANTH.P – 420920194 NIKHIL HARINDRANATH – 420920886 MASS CUSTOMIZATION
  • 2.
  • 3.
  • 4. NICHE MARKETS A relatively small and specialist, yet profitable, market Not mass marketed. Marketed to a smaller group of consumers who share a specific need/desire that is not a universal consumer expectation
  • 5. A FEW SUCCESSFUL NICHE MARKETS
  • 6.
  • 7.
  • 8. SHEKHAR GHOSH VENKATARAMAKANTH.P NIKHIL HARINDRANATH