Exhibition Stall design for Food Expo

2. 1st
International Food Expo

3. CONTENTS
• Background
• Objectives
• The Idea
• Nurpur Cafe
• Sampling Drive
• Mechanics
• Amplifying Reach

4. Objectives
Create Nurpur Experience Zone in 1st International
Food Expo For Our Esteemed Guests
Create
Awareness
Build
brand
love
Drive
Trial

5. Showcase the high-quality and unique taste of
Nurpur Milk and Cheese products to potential
international buyers and distributors at the 1st
International Food Expo in Lahore.

6. Lets Make 1st International Food Expo
Tasty, Cheesy & Fabulous

7. Setup Creatives

9. NURPUR
EXPERIENCE
LOUNGE

10. NURPUR
STOCK
DISPLAY UNIT

11. Nurpur Café
Counter

12. MAJOR
ATTRACTIONS

13. LIVE BAKING

14. 1. Our Qualified chefs will
bake cheese products
such as one small pizza,
pasta and cheese
sandwich .
2. We Will sale our Cheese
and Butter based Items
on Discount
1. One-bite cheese
cracker biscuits will
served to visitors. It
will help in conversion
visitor to customer.
Nurpur Cheese Cafe Sampling Activity

15. Menu Design
• Menu for Café will be made in consultation
with trained Bakery Consultants.
• Will work on creating a long term asset that
can be used in events across Pakistan.
• The Menu will have a fusion of Desi and Rest
of the world Bakery Delights.

17. 1. Coffee machine will be
placed in our Cafe making it
easy for customers to grab
a quick cup of coffee on the
go.
2. Trained Baristas will Serve
Fresh Coffee & Tea to Our
Esteemed Guests
3. Discounted Sales of All dairy
based Drinks
1. We Will Handout
Flavored Milk Samples
to Our Esteemed
Guests
Nurpur Coffee Bar Sampling Activity

18. Process
1. Convenience: Our coffee machine will be placed in a central location, making it easy for customers to grab a quick cup of coffee
on the go.
2. Variety: We will offer a variety of coffee options, including traditional favorites as well as specialty drinks, to appeal to all tastes.
3. Quality: We will only use high-quality, freshly roasted beans to ensure that every cup of coffee we serve is delicious.
4. Cheese sampling: In addition to coffee, we will also offer cheese sampling, allowing customers to try new and different cheeses
before purchasing.
5. Enhance customer experience: Offering cheese sampling will provide a unique and memorable experience for customers,
encouraging repeat business.
6. Marketing opportunity: We will use social media and other marketing channels to promote our Nurpur offerings, drawing in
new customers and building brand awareness.
7. Cost-effective: We will implement a cost-effective pricing strategy that ensures our customers are getting a good value for their
money.

19. Custom
Photobooth

20. NURPUR
PHOTO BOOTH

21. Proposed
Activities

22. Proposed
Activity
Buzz
Wire
Life Size Nurpur Logo Buzz Wire
This is a great activity to register Brand Name in Minds
of Participants
Digital standee will be placed in cafe on
which our Esteemed Guests will play
different Nurpur puzzle matching
games.
This is a great activity to register Brand
Name in Minds of Participants
poster puzzle game
Proposed
Activity

23. Proposed
Activity
Life Size
HAMESTER
WHEEL
Proposed
Activity
Spin the wheel and
win Nurpur premium
products

24. Team
Details

25. We Will Hire on Master
Chef for the Cafe

26. We Will Hire a Trained
Barista to manage the
Cafe

27. 1. Our team of 1 Master Chef, 1 Trained Barista, 4 female and 4 male BA’s
and 1 project manager will be available to manage and brief customers
on our products and services.
2. Our BA’s will be trained to effectively attract and engage customers,
making them aware of our new products.
3. Cheese sampling: Our BA’s will also be responsible for conducting cheese
sampling, allowing customers to try before they buy and discover food.
4. Increased sales: By having a dedicated team of BA’s, we expect to see an
increase in sales as more customers are made aware of our products and
services.
That’s how we Plan

28. 1. Meeting with Sec Food, Punjab at Nurpur Lounge.
2. Meeting with foreign delegates from Egypt, China and UAE to discuss
export opportunity.
3. Meeting with Trade Commissioner , Mr. Laurent from French Embassy to
explore mutual business opportunities.
4. Media Talk with DG Punjab Food Authority at Nurpur Lounge.
5. Meet & Greet session with Academia at Nurpur Lounge.
B2B Meetings

29. Uniform
For Male Bas
Brand Colour Shirt
Black Trousers
Brown Shoes

30. Uniform
For Female Bas
Brand Colour Blazer
Brand Colour Trouser
White Shirt
Black Shoes

31. Costing For Setup
• Setup Design (Wooden Floor, Wooden Back with Deco Paint Top Board Alco Bond and Side Pilars Wooden with Deco Paint).
• Wooden Photo Booth (Custom Made Chair with Picture Frame)
• Counter for Café (Wood and Top Marble)
• Shelf For Display (Wood and Metal Finish)
• 3d Pack (Wood) - (6feet Tall)
• Total Cost fabrication: 1,130,000
• Total HR Exepnse: 10 A+ Profile BAs
• Chef & Barista Charges:
• Operational Expense Coffee Bar:
• Operational Expense Cheese Café:
• Material Cost Cheese Café:
• Usher Uniforms:
• Supervision & Management of stall including transportation
• Total Operational cost: 430,000
• Total Cost Exclusive of Agency Fees: 1,794,000(exclusive of taxes)