Search engine optimization involves optimizing web pages to be found relevantly in search engine results. Key factors search engines consider include keywords, page titles, headers and body text. Tools like keyword research and link analysis help with optimization. Techniques involve on-page elements like keywords and off-page elements like getting links from other relevant sites. Directories and search engines should be submitted to for improved discoverability. Link popularity, or the number and quality of inbound links, is an important ranking signal for search engines.

1. Search engine optimization Harish Shetty

2. Objectives What is Search engine optimization Keywords SEO Tools SEO Techniques Submit to Search Engines Submit to Web Directories Link Popularity

4. Whether the header of the webpage is includes in the searched term.

5. Whether the body of the webpage includes the searched term and how many times it appears within the webpage.

7. Placing keywords throughout the site.

8. Submitting or placing links to other sites using the selected keywords.

9. Checking the keywords of competing sites and improving existing keywords for better performance in the SERP’s.Keyword frequency: Keyword frequency refers to the number of times a keyword phrase appears within a page. But do not abuse the system by repeating the same keywords over and over again. Keyword density: Keyword density is the ratio (percentage) of keywords contained within the total number of indexable words within a Web page. In general, I suggest using a keyword density ratio in the range of 2-8%. Keyword prominence: Keyword prominence refers to the fact that keywords placed in important parts of the webpage are given priority by the search engines. Stop words: Stop words are common words and characters ignored by most search engines. For example: a and are as at be for from he his I in is it of on that the they this to was

10. SEO ToolsWe use so many tools to get better result in SEPR’s. List of SEO tools are: Who is.net By this tool we can get to know the Creation, updated and Expiration date of Website. Alexa We can see the Traffic rank, how many sites are linking in, Percent of global page views, bounce rate , Time on site, The percent of visits that came from search engines. Webmaster toolkit By this tools we can analyze the webpage that how many in bound links, out bound links and broken links. The Reaction engine: We can analyze the SEO performance of the website for a given keyphrase. PR Checker: We can check the page rank of the particular website. It comes 0-10. Google Adword keyword tool: We can choose the right keywords for the particular product and region. Go Rank: We can calculate the keyword density for the webpages. Consider the keywords which is having 3-4. Seoserp.com To check the ranking of website for a particular keyword in Google SERP’s Google Dance, Google Trends and Market leap.

11. SEO Techniques:SEO encompasses several areas of operation. Discussing the clients objectives keeping in mind the budget Understanding the business model of the website Website domain name(deciding the domain name) Webpage names and file/directory names(deciding the page names and file names) Deciding Page titles , headers, sub-headers Choosing & embedding relevant keywords throughout the website Making alterations to the copy matter to the website Making changes to the flow and layout of the website & optimizing internal links Making design changes Making the site search engine readable by working with meta tags & robot.txt files. Monitoring changes to the website in the SEPR’s of major search engines Developing strategies for increasing in-bound traffic Monitoring changes to search engines algorithms Studying competing websites and learning form their SEO efforts Handling customer inquiries and problems Providing timely ranking reports to the customer

13. Ensure that the pages are optimized . and the keywords are placed throughout.

16. Allwebdirectories-http://www.allwebdirectories.com

17. Wikipedia-Authority directory

20. Locate websites that could exchange links with you.

21. The Yahoo Directory : Navigate to the theme of your website in the Yahoo directory (http://dir.Yahoo.com)

22. Locate websites that could exchange links with you.

23. www.Alexa.com provides a list of high traffic sites.

24. www. linkmarket.net offers a free link exchange program with thousands of link partners already enlisted.

25. www.gotlinks.com which provides a code to be pasted into the link resources page.

26. Take an advantage from Authority sites and Online yellow pages.Press release: Giving an online press release will get you instant traffic since the news is syndicated to several websites instantly. This gives you immediate traffic and back links from leading websites. www.Prweb.com ( a paid service) www.pressbox.co.uk (a free service)