GOOGLE ALGORITHM -Google is a search engine that is based on dynamics set of codes called algorithm to provide the most appropriate and relevant search result based on user's queries.

1. GOOGLE ALGORITHMS

2. CONTENT
GOOGLE ALGORITHMS UPDATESCONTENT

3. INTRODUCTION

4. ALGORITHM
Algorithm is a set of rules for solving a problem in a
finite number of steps.

5. GOOGLE ALGORITHM
-Google is a search engine that
is based on dynamics set of
codes called algorithm to
provide the most appropriate
and relevant search result
based on user's queries.
...using these
gadget
templates.
GOOGLE
ALGORITHEM

7. PANDA
HUMMING BIRD
PENGUIN
PIGEON
TYPES

8. GOOGLE PANDA
- Use to assign a content quality score to
web pages and down rank sites with low
quality.
- Launched : Feb , 24 , 2011
- Goal : De-rank sites with low quality
content.
GOOGLE PANDA

9. GOOGLE PENGUIN
GOOGLE PENGUIN
- Its aims is to identify and down-rank
sites with unnatural links.
Launched : 24 April , 2012
Goal : De-rank sites with spam and
manipulative link and profiles.

10. GOOGLE HUMMING BIRD
GOOGLE HUMMING BIRD
- is paying more attention to each word in
a query ensuing that the whole query , the
whole sentence or meaning is taken in
account.
-Launched : 22 August , 2013
-Goal : Produce more relevant search
results by better understanding the
meaning behind queries.

11. GOOGLE PIGEON
GOOGLE PIGEON
- Pigeon provide more useful , relevant
and accurate local search results.
- Launched : 24 July , 2014
- Goal : Provide high quality , relevant
local search results at the top of the
SERPS.

12. E.A.T
ALGORITHM

13. E.A.T ALGORITHM
EXPERTISE
AUTHORITATIVENESS
TRUST
- Stand for Expertise , Authoritativeness and trust.
- SEOs referred to this update as the “medic update”.

14. LET’S REVIEW
SOME CONCEPTS
EXPERTISE
The E in E-A-T stands
for Expertise and it
represents the
importance of
being knowledgeable
and proficient in the
industry/area you’d
like to rank for.
AUTHORITATIVENESS
How credible your
website is.
TRUST
The final E-A-T
algorithm update
pertains to the
safety, security and
transparency of
your website.

15. EXPERTISE
⊡ Consistency : Demonstrate your expertise with consistent
, relevant , and high quality content.
⊡ Technical proficiency : Show Your expert Knowledge
by using industry-relevant terminology
⊡ A large following/fame : If your want to be
consider as expert your need to be transparent.

16. AUTHORITATIVENESS
⊡ How to Demonstrate Authoritativeness to Google
-The easiest way for Google’s algorithm to compute an external
source’s opinion of your content, is by backlinks.
-The more backlinks you have from sites with high-authority,
the higher your authority will be.

17. TRUSTWORTHINESS
⊡ How to Demonstrate Trustworthiness to Google?
The first thing you MUST do is to move from HTTP
to HTTPS. The ‘S’ stands for ‘secure’ and Google
recognises sites with HTTPS as much more
trustworthy than those on HTTP.

18. https://tmrconsult.co
m/ae