ICT Role in 21st Century Education & its Challenges.pptx
Simon firth theory
1. Simon Firth
Firth says that music videos are characterised by 3 main typologies:
Narrative, Contradictory and performance.
An example of Performance is
Outkast- Roses.
In the video, there is a male boy group
performing on a school stage in front
of teachers and students.
They are also telling a story which
supports what Firth says about the
narrative.
And finally the fact that they are
performing on a stage has nothing to
do with the lyrics of the song which
supports contradictory.