2. The start of the trailer to the 2002 movie The Ring, begins with what
seems like an animated scene. It looks like what seems to be the inside of
a video player. To the audience they will not understand why this is being
used, however it does link to the movie further into the trailer. Therefore
the use of this helps create enigma codes making the audience ask
questions of what is happening.
Writing then fades onto the page ‘There Is A Videotape’, this statement
allows the audience to straight away get an idea of what this movie could
be about and what type of horror movie it is, however they will still
question what significance this videotape has to the movie. Whilst this is
happening synchronous non-diegetic sound is used to create the sound
that the inside of a video player would make. This simply helps emphasise
the fact that this videotape is very significant to the movie.
In the next shot once again non-diegetic sound is used to make the sound
of a television which is not on a specific channel (the fuzzy sound). We are
brought to a hallway where the focus is a door at the end of the hallway.
This creates enigma as it tells the audience that something important to
this film is behind the door, this is emphasised due to the use of tracking to
show that the door is the focus.
3. The next shot we come across a still image of (what looks like a horses
eye, but may not be) over the eye it says ‘if you watch it’. Us the
audience will obviously assume that this links with the videotape and
that the people whom watch the videotape something happens to
them. However the audience still do not know what this movie is about
We see the little boy watching TV (which we assume is
the 'videotape’ however we do not know for certain’.
In the shot we see it seems very innocent however due
to the setting being very dark it helps reinforce the
genre to the audience. The shot reinforces many
ideologies of emphasising the innocence of children
which helps show that they will soon be corrupt within
the movie.
Through each of the scenes a quick cut is shown of a
screen of television fuzzing, this simply emphasises on
the theme and significance of the videotape
4. This shot to the audience gives the idea that this trailer is telling a
story of what the movie is about or what will happen. In this shot we
see a dark setting once again (which reinforces many stereotypes of
the ideological horror genre setting). Over the top of the image text
saying ‘Seven Days Later’ this doesn’t give the audience much
information it simply gives them more interpretations of what could be
happening in the movie. The assumption we get is that whom ever
watches the tape seven days later something bad happens go them.
By seeing the little boy in the shot we assume he is watching this
supposed tape. We also gather the idea that the movie is centered
around him as in the time the trailer started we have seen the little
boy feature 2-3 times already. The scene is quite iconic as the little boy
in his pajamas in an ideological view represents innocence and
childhood, however contrasting this with the fact that we know this is
a horror movie, simply emphasizes on the fact that this movie is the
total opposite.
The close-up on the video player helps show that the child is in fact
watching the ‘videotape’ which is the highlight of the movie.
5. The trailer so far is showing a linear narrative. We have now found out that
the boy has or is watching the videotape and something will happen to him,.
Therefore this shot clarifies w hat is going to happen to the little boy ‘you
die’. The audience finally know what happens in the movie, the little boy
watches a videotape where he will die. However even know the audience
now know the storyline they still have many questions like ‘Will the little boy
die?’ ‘What is on the videotape?. So in conclusion it may work well in letting
the audience know what the movie is about as then they will want to watch it
in order to find out what will happen or why certain things are happening.
In the next shot we see a short scene from the film however it is silent, we
see the mum run up to her son screaming for him not to watch the movie,
this therefore reinforces what the audience thought would happen (the
boy watches the film which will then lead in chaos). Voiceover is used in
order to give a creepier feel to the movie, the voice over says ‘Help Me’
which the audience can get many different interpretations from.
Special effects of montaging is used in this shot. This many emphasize on
the time the woman has been sat their for a long time contemplating what
to do.
6. After some short cuts we come to another scene within the movie. All the
scenes to which we do not really give us any knowledge on what is
actually happening, It simple allows the audience who see the film, know
certain parts and know what certain parts in the trailer are significant.
Semi-high pitched music is used to show creepy music.
Throughout the trailer since the last shot very many quick cuts are used to
show different scenes within the movie. All these quick shots help fasten
the pace, making the movie seem more hard hitting and a lot going on in
the movie. It also makes the audience more interested as they are seeing
all the interesting shots in the movie to which make the movie seem more
interesting. In all the shots they are very dark as low key lighting has been
used in order to reinforce the theme. No music is being played in the
background just voice overs, the voiceovers are said by a creepy females
voice which she simply says stuff which does not give much information
yet helps reinforce the theme and make the audience want to see the
movie even more.
More iconic scene are shown giving us slightly more knowledge on
what will be happening within the film. In this shot we see a little girl
(who looks evil or possessed). This shows binary opposites or
innocence vs. evil. The creators have used the stereotype of children in
movies being the focal point in the sense that they are the ones who
become possessed who find the evil fi rst.
7. After many quick cuts we finally come to the iconic TV fuzzing page that
has been going on throughout the trailer. This obviously ends the trailer
Simply emphasising the fact that the videotape is the most significant part
to the movie.
The page then changes and we get the in famous title page at the end of
every trailer that simply gives the name of the movie with the logo,
therefore the audience will recognise this style of writing wherever they
see it.
Lastly we are shown the institutional logo. This is used at the end of the
trailer in order to allow the audience to make assumptions on the film
as they will base it on other movies this institution has made. If they like
the previous movies made by the institution then they will like this one.