8. Opportunities
Tie ups with other companies for
promotion
India's growing youth segment &
rising youth spending
Potential for consumption that the
market holds
There's a big opportunity for both
coffee and food in India
The category is still small. There's
room for everyone
Getting into newer territories, like
highways, and captive locations
such as hospitals and college
campuses
Threats
The rise in demand in producing
countries like Brazil, the world’s
largest producer along with its
urbanization, is a game changer.
Coffee stocks are the lowest in 10
years, prices are high, and there is
little incentive for growers to focus
on quality.
Entry of foreign players like Starbucks
9.
10.
11.
12. Since our major customers are
from the bracket of 15 – 45,
the prices for a cup of coffee
, frosters , big eats , ice creams
, pastries etc. range from Rs.100
to Rs.2000
13. Financial capital of India
Corporate Hub
Purchasing power of people is high
Metropolitan Culture
Youth Count
ATRIA MALL
Family Entertainment Centres
Corporate Area
Colleges and institutes
Easy transport facilities
14. Fund Raising
Capital contributed by Owners – Rs. 4 Lakh
Bank Loans
Rs. 1,00,000 [1 Yr] & Rs. 1,50,000 [5 Yr]
from
State Bank of India*[e.g.]
Additional Investment – Rs. 9,49,000
15. Marketing promotion expenses for the
opening of Theme Cafe and as well as flyer
printing (3,000 flyers at Re.1 per copy)
Rs. 75,000
Rent at Rs. 200 per square feet
[Rs.3,20,000], with a 5 year lease period
Premises renovation - Rs. 5,00,000
Equipment - Rs. 3,00,000
Employee salary of Rs. 30,000
Expenses
18. Green Interiors of the cafe
Natural Fabrics
Bamboo Wainscoting
No VOC Natural Paint [Volatile Organic Compounds]
Natural Area Rugs
Recycled Glass Countertops
Green Food and Beverages
No Plastic/Thermacoal cups at all!
19.
20. K e y
P a r t n e r s
R /M
S u p p l i e r s
,
M e r c h a n d i
s e r s ,
M a l l ,
T i e -u p s
K e y
A c t i v i t i e s
M a k i n g &
s e r v i n g
C o f f e e &
B e v e r a g e s
E n t e r t a i n me
n t
O r g a n i z i n g
E v e n t s
K e y
R e s o u r c e s
C o f f e e
M a c h i n e s
&
V a l u e
P r o p o s i t i o n
D i f f e r e n t
T h e me s ,
C S R ,
E v e n t s
C u s t o me r
R e l a t i o n s h i
p
We b s i t e ,
M o b i l e
A p p l i c a t i o n
s ,
L o y a l t y &
M e mb e r s h i p ,
S o c i a l M e d i a
C h a n n e l s
Physical
Café, We b s i
t e s ,
S o c i a l
M e d i a ,
C u s t o me r
S e g me n t
Y o u t h ,
P r o f e s s i o
n a l ,
F a mi l i e s ,
S p o r t
C r a z i e s
C o s t
C e n t e r s
S a l a r y ,
R /M &
O p e r a t i n g
C o s t ,
T h e me
R e v e n u e
S a l e s ,
M e r c h a n d
i z i n g ,
O f f e r s ,
E v e n t s ,
A d v e r t i s
