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Find Your Tribe


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Find Your Tribe

  1. 1. Find Your Tribe / UK Tribes<br />
  2. 2. History <br />Find Your Tribe is a piece of marketing research custom-built by Channel 4 and Crowd-DNA.<br />UK Tribes is the sister of Find Your Tribe; providing in depth information about the tribes that Find Your Tribe spits out. Their range of information includes videos about typical traits of specific tribes, and funky information such as typical holiday destinations and celebrity idols.<br />
  3. 3. What For?<br />Find Your Tribe intends to collect data from various youths to categorise them, in turn informing them of the social groups to which they fit it. <br />However, it is also to benefit Channel 4, because the data they gather from this allows them to specify their marketing priorities; for instance using advertising to appeal to a group of people such as Indie Scenesters. <br />
  4. 4. But How? <br />Their data was raised and collected from various sources, which included interviews, in depth interviews, questionnaires and online surveys.<br />