2. History
Find Your Tribe is a piece of research, conducted and marketed
by Channel 4 and Crowd DNA.
UK Tribes is the associate website to find your tribe which provides a lot more in
depth information about the tribes and identity groups that find your tribe has. The
information they provide includes videos with people who are part of a specific
group and why they consider themselves to be in that identity group. It also has the
information on what the traits are for these groups such what music they like and
what clothes they wear.
3. Find Your Tribe
ind Your Tribe collects data and information from
various youths to categories them and showing Their data was raised and
through traits what social groups and categories gathered through various
that they fit in. In return it benefits Channel 4 by sources close to them, which
using the data they gather and using it for their included in depth interviews
own marketing priorities; for example using with young people and
advertising schemes to appeal to a group of questionnaires.
people on certain television programmes that they
release.
