presentation on APPLE inc

1. APPLE.INC
Presentend To;
Sir Shafqat Bukhari
Presentation by:
Tehsin Khaliq(Roll#59)
Iqra Javrd (Roll # 4)
Usman Ghani(Roll # 27)
Sadia Fatima (Roll # 47)
Shah Muhammad (Roll
#19)

2. April
ABOUT COMPANY
- Founded
1st,1976
January 3rd,1977 - Incorporated
Headquarters - Cupertino, California
Co-founders - Steve Jobs, Steve
Wojniak
CEO - Tim cook
Chairman - Arthur Levinson
SVP, Industrial Design - sir Jonathan
ive

3. Contd….
Industry - Computer software,
computer hardware, consumer
electronics.
Revenue - US$ 108.249 Billion
Operating income - US$ 33.790
billion
Profit - US$ 25.922 billion
Share Price – 254.24$ (Newyork

4. Apple Inc.
Apple’s Current Information
1976
Logos of Apple:
1977-1998
Present Logo

5. Vision/ Mission
•Vision:
To become the world wide leader in
computer and mp3 player sales.
•Mission:
“Apple is committed to bringing the best
personal computing, and mobile usage
experience to students, educators,
creative professionals and consumers
around the world through its innovative
hardware, software and internet offerings.”

6. Competitors for Apple:
• Windows OS and Media player for playing music and
Video (Microsoft).
• Competition to Mac OS X (Linux).
• Andriod OS
• Alternative sources of computer hardware
(Dell, Hp, Lenova).
• Small stylish Mp3 Players ( Creative and Samsung).
• Online music stores similar to itunes stores (Napster).
• Competition for iPhone (Google “Next”).

7. Human resource management
• Human resource objectives and
strategies
• Human resource policies
• Human resource performance
• Partnership program
• (a)creating a forum
• (b) change champions

8. Contd…
• Training and development
(a) offer or efficiency program
(b)Business driven needs training
(c)Personnel development category
(d)General awareness education
• Staff appraisal
• Trends
• Competitive advantage

9. Corporate resources:
Marketing

10. Marketing strategy

11. Marketing mix
Apple adopts Four P’s ;
1. Product
2. Price
3. Place
4. Promotion

12. Advertising

13. Brand positioning
Ipod Nano
Ipod shuffle
Ipod classic
Ipod Touch

14. STRATEGIES
. Corporate strategies:Corporate level strategies
deals with identifying the business
in which a company should invest
its resources and possible
opportunities for expanding or
contracting.

15. Functional strategies
Company resources
a. Superior efficiency
b. Superior quality
c. Superior innovation
d. Superior customer responsiveness

16. Business level strategies
Business strategy can gain a
competitive advantage over its
competitors in the industry.
•
•
•
•
Customer need
Customer groups
Distinctive competencies
Differentiation strategies

17. Global strategies
Apple unique history made the company
known as the typical example for the
American dream stereotype. Apple is more
than a domestically operation enterprise.
Over the year its has become a pure
multinational, resourcing raw materials and
selling products globally.

18. Global strategies
•
Apple’s foreign operation
• Apple’s transnational strategy
• Apple’s methods of entering new markets
• Pressures for cost reduction and local
responsiveness

19. Conclusion:
• Apple and Steve Jobs sometimes become one, but
there’s no clear guess about Apple’s future
without Jobs.
• Apple Products are more advanced, easier to use
and designed better than Windows.