To know the prescription pattern among dermatologist for the case of Hyper-pigmentation.

1. The Prescription pattern among dermatologist
for hyper-pigmentation drugs
Shahwaz Ahsan
MBA Pharmaceutical
2ndSemester(2012-14)
Department of Management,
Jamia Hamdard

2. Under the supervision of
Dr. Shibu John ,Faculty Supervisor
of FMIT ,Jamia Hamdard
Mr. Nabeel Anwar
Product Manager
Abbott HealthCare

3.  History
of the company
 Literature review
 Research methodology
 Findings & Data analysis
 Conclusion
 Suggestions
 Limitations

4. 


Founded in 1888, by a young Chicago based physician, Dr. Wallace Calvin
Abbott.
The organization has been devoted to discovering new medicines, new
technologies and new ways to manage health Today.
Abbott is a worldwide broad based healthcare company whose products and
technologies are growing rapidly.
Fast facts
Chairman and CEO: Miles D. White
Corporate Headquarters: North suburban Chicago, Illinois, USA
Number of Employees: Approximately 70,000 worldwide
Revenue: INR 121,000 Cr.
2012 Income after tax: INR 31,500 Cr. Presence: 150+ countries

5. Chairman and CEO:
Corporate Headquarters:
Number of Employees:
Revenue:
2012 Income after tax:
Working in:
Miles D. White
North suburban Chicago,USA
Approximately 70,000 worldwide
INR 121,000 Cr.
INR 31,500 Cr.
150+ countries

6. 
The Abbott pharma having more than 400 brands, a strong
infrastructure and large scale operations with therapeutic
areas that include: women's health, neuropsychiatry, hepatic
care,metabolics, pain, gastroenterology and cardiovascular.

Thyronorm for hypothyroidism.
Tibet for diabetes.


7. 
Hyper-pigmentation is a common, usually harmless condition
in which patches of skin become darker in color than the
normal surrounding skin.

Types of hyper-pigmentation- Melasma,post-inflamatory
hyperpigmentation,periorbital hyper-pigmentation etc

Causes- There are various causes of hyper-pigmentation,
including over production of melanin or pigment
overexposure to the sun ,hormonal changes in the body.

8. Treatment option-A number of therapies are available for the
treatment of hyper-pigmentation.
 Hyper-pigmentation occurs due to overproduction of
malanin they try to reduce melanin from the skin.
 Hormonal changes is another cause of hyper-pigmentation so
sometimes doctors try to stable hormone in the body by the
help of chemical pills.
 Laser and surgery is the another treatment option for
hyper-pigmentation


9. 
My objective of the study was “to determine the
Prescription pattern of dermatologist for the
hyper-pigmentation drugs in Delhi Region.

My another objective was that to know the
numbers of patients,convenient cost and what is
the duration of disease of hyper-pigmentation.

10. This study was carried out for the prescription Pattern of
dermatologist.I worked on questionnaire for market survey I
also earned that how to interact with doctors.
Source of primary data: Primary data is a type of information
that is obtained directly from first-hand sources by means of
surveys, observation or experimentation.

11. 
I collected my primary data through the one to one interaction
and discussion with various dermatologists,trough the
questionnaire which was both close and open ended .

Secondary data-The data that has been already collected by
readily available from other sources.I also collected my
secondary data through annual reports of the company,
newspaper, magazines, internet and sample material about latest
treatments and practices in periorbital symptoms.

12. 
Sampling method: Random sampling

Sample Size: 80

Research tools: Questionnaire

Area covered: South Delhi

13. 4%
23%
36%
0-10 percent
10-20 percent
20-30 percent
30-40 percent
37%
Chart no-1
Total patients of hyperpigmentation out of 100

14. 12.2%
18.8%
47.5%
Kojic acid
Hydroquinone
21.2%
Steroid
Glicolic acid
Chart no.2
Most preferred drug for the treatment of hyperpigmentation

15. 35
30
30
Axis X-Number of patients
25
23
20
20
15
Series1
10
7
5
0
melasma
port wine stain
vitiligo
albinism
Axis Y -Common disease
Chart no.2
Most common type of hyper-pigmentation

16. 30
30
25
23
20
20
15
10
7
5
0
0-3 months
3-6 months
6-9 months
9-12 months
Chart no.3
Duration of therapy for the treatment of hyperpigmentation

17. 30
29
25
28
20
15
18
10
5
5
0
Hypopigmentation
Itching
Atrophy
vomiting
Chart no-5
Adverse effect of the drug used in hyper-pigmentation

18. First of all I have started my study from questionnaire. I got
questionnaire from Abbott healthcare and afterthat I generated
all the question in multiple form.I have used “questionnaire” in
my research tools.
 After completing this task I have targeted to dermatologist and
visited them through one to one interaction .
 when I visited them I collected my primary data from
dermatologist and secondary data from newspaper,magazines
books and internet.
 I have generally taken random sampling and the size of
sampling was 80,so it was ultimate experience for me.


19. Abbott
healthcare must make a survey about the competitors in the
the market for the hyper-pigmentation product.
They
need to visit various chemist shops to know the price of the
different types of hyper-pigmentation product offering by the competitors

20. 
Area Limitation :I visited only in south Delhi so the area was so
limited due to the limitation of area, I Could „nt know what is the view
of dermatologist who runs their clinics in other area like north and west
Delhi.

Sample size :The sample size was little bit small, I visited around 80
dermatologist so I can not justify that all the dermatologist comes under
this circumstances.

Lack of experience: I had no so much experience to the interaction with
the doctors so initially I was reluctant to ask the questions from them.