Powerpoint presentation i pdf format about rural marketing in india

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2. RURAL MARKETING
STRATEGIES
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3. RURAL MARKETING
STRATEGIES
RURAL MARKETS ARE HIGHLY HETEROGENEOUS
MARKET.
4 P’s STRATEGY OF MARKETING MIX WOULD BE AN
IDEAL ONE FOR THE RURAL MARKET
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4. RURAL MARKETING
STRATEGIES
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6. 1) PRODUCT STRATEGIES
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8. 1) PRODUCT STRATEGIES
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9. SMALL PACKAGING STAND A GOOD CHANCE OF
ACCEPTANCE IN RURAL MARKETS. THE
ADVANTAGE IS THAT THE PRICE IS LOW AND
RURAL CONSUMER CAN EASILY AFFORD IT
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10. A) SMALL UNIT PACKING
SMALL PACKAGING STAND A GOOD CHANCE OF
ACCEPTANCE IN RURAL MARKETS. THE
ADVANTAGE IS THAT THE PRICE IS LOW AND
RURAL CONSUMER CAN EASILY AFFORD IT
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11. A) SMALL UNIT PACKING
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13. SMALL PACKAGING STAND A GOOD CHANCE OF
ACCEPTANCE IN RURAL MARKETS. THE
ADVANTAGE IS THAT THE PRICE IS LOW AND
RURAL CONSUMER CAN EASILY AFFORD IT
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15. 4

16. SHAMPOOS IN SACHET.
PRICE OF THE SACHET PACK ARE KEPT LOW FOR THE RURAL
CONSUMER TO AFFORD IT
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17. SHAMPOOS IN SACHET.
PRICE OF THE SACHET PACK ARE KEPT LOW FOR THE RURAL
CONSUMER TO AFFORD IT
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20. B) NEW PRODUCT DESIGN
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21. B) NEW PRODUCT DESIGN
KEEPING IN VIEW WITH RURAL LIFE STYLE, THE
MANUFACTURER AND THE MARKETING MEN CAN THINK
IN TERMS OF NEW PRODUCT DESIGNS.
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22. B) NEW PRODUCT DESIGN
KEEPING IN VIEW WITH RURAL LIFE STYLE, THE
MANUFACTURER AND THE MARKETING MEN CAN THINK
IN TERMS OF NEW PRODUCT DESIGNS.
M I C RO S O F T D E V E L O P E D A
V E R S I O N O F W I N D OW S X P
I N H I N D I F O R RU R A L
CONSUMER IN INDIA
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23. B) NEW PRODUCT DESIGN
KEEPING IN VIEW WITH RURAL LIFE STYLE, THE
MANUFACTURER AND THE MARKETING MEN CAN THINK
IN TERMS OF NEW PRODUCT DESIGNS.
M I C RO S O F T D E V E L O P E D A
V E R S I O N O F W I N D OW S X P
I N H I N D I F O R RU R A L
CONSUMER IN INDIA
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24. B) NEW PRODUCT DESIGN
M I C RO S O F T D E V E L O P E D A
V E R S I O N O F W I N D OW S X P
I N H I N D I F O R RU R A L
CONSUMER IN INDIA
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25. M I C RO S O F T D E V E L O P E D A
V E R S I O N O F W I N D OW S X P
I N H I N D I F O R RU R A L
CONSUMER IN INDIA
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26. M I C RO S O F T D E V E L O P E D A
V E R S I O N O F W I N D OW S X P
I N H I N D I F O R RU R A L
CONSUMER IN INDIA
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28. C) STURDY PRODUCTS
STURDINESS OF A PRODUCT IS AN IMPORTANT FACTOR
FOR RURAL CONSUMERS. THE RURAL CONSUMERS
BELIEVE THAT HEAVIER THE ITEM, HIGHER THE POWER
AND DURABILITY.
RU R A L C O N S U M E R
PREFER RAJDOOT
OV E R A N Y O T H E R
M OTO RC YC L E
BECAUSE OF ITS
S T U R DY LO O K S.
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29. D) UTILITY ORIENTED PRODUCT
THE RURAL CONSUMERS ARE MORE CONCERNED WITH
THE UTILITY OF THE PRODUCT AND ITS APPEARANCE.
A P H I L I P S M E D I U M WAV E R A D I O.
THIS RADIO HAS HAD A GOOD
S E L L I N G R E C O R D I N RU R A L I N D I A
I N - S P I T E O F I T S BU L K Y B OX E D
SHAPE.
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30. E) BRAND NAME
FOR IDENTIFICATION, THE RURAL CONSUMERS DO
GIVE THEIR OWN BRAND NAME TO THE NAME OF AN
ITEM
THESE WERE THE NAME GIVEN TO
NEELI TIKKI
PEELI TIKKI WASHING BAR BY RURAL PEOPLE.
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31. 2) PRICING STRATEGIES
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32. A) LOW COST/CHEAP PRODUCTS
THE COMMON STRATEGY WIDELY ADOPTED BY MANY
MANUFACTURING CONCERNS IS LOW UNIT PACKAGING
LIKE Re.1 PACK.
Re. 5 PAC K O F FA I R E V E R FA I R N E S S C R E A M , W H I C H I S C H E A P O R
A F F O R DA B L E P R I C E F O R RU R A L C O N S U M E R S TO BU Y I T
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33. B) REFILL PACKS/REUSABLE PACKAGING
TODAY IN RURAL AREAS MANY PRODUCTS LIKE
GHEE, TEA ARE AVAILABLE IN REFILL OR REUSABLE
PACKAGES. SUCH REUSABLE PACKAGING CAN HAVE A
SIGNIFICANT IMPACT IN RURAL MARKET.
BY GIVING REFILL PACKAGING MARKETER CAN ADD
VALUE TO THE PRICING
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34. T E A PA C K E D I N
REFILL/REUSABLE
JAR
THESE JAR CAN BE
PUT TO
MULTIPURPOSE
USE
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35. C) APPLICATION OF VALUE ENGINEERING
IT AIMS AT REDUCING THE VALUE OF THE PRODUCT.
SO THAT A LARGER SEGMENT OF THE POPULATION
CAN AFFORD IT.
N I R M A D E T E RG E N T A N D C A K E I S T H E L A RG E S T S E L L I N G B R A N D
I N RU R A L M A R K E T B E C AU S E O F I T S A F F O R DA B L E P R I C E , M E D I U M
QUA L I T Y & AVA I L A B I L I T Y AT V I L L AG E S H O P S.
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36. D) DISCOUNTS
IN ORDER TO MOTIVATE THE RETAILER TO SELL MORE &
CONSUMER TO BUY DURING OFF SEASONS A DISCOUNT
OF 5-10 % IS GIVEN ON MRP
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37. E) PROMOTIONAL SCHEMES
THE RURAL CONSUMER NORMALLY BUYS HOUSEHOLD
ARTICLES DURING FESTIVALS LIKE DIWALI,
EID,CHRISTMAS ETC.
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38. E) PROMOTIONAL SCHEMES
THE RURAL CONSUMER NORMALLY BUYS HOUSEHOLD
ARTICLES DURING FESTIVALS LIKE DIWALI,
EID,CHRISTMAS ETC.
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39. 3) DISTRIBUTION STRATEGIES
BEFORE DECIDING ON SPECIFIC DISTRIBUTION STRATEGY,
THE CHARACTERISTICS OF THE PRODUCT – WHETER IT IS
CONSUMABLE OR DURABLE SHOULD BE CONSIDERED
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40. DIFFERENT TYPE OF DISTRIBUTION CENTRE IN RURAL
AREAS
G OV E R N M E N T ’ S
PUBLIC
DISTRIBUTION
SYSTEM
DISTRIBUTION AT
CO-OPERATIVE MELA’S
SOCIETY
DISTRIBUTION
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41. DISTRIBUTION AT
MANDI’S
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42. 4) PROMOTION STRATEGY
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43. MASS MEDIA
MASS MEDIA IS THE POWERFUL MEDIUM OF
COMMUNICATION
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44. PERSONAL SELLING/OPINION LEADER
IN PERSONAL SELLING POTENTIAL USER ARE
IDENTIFIED AND AWARENESS IS CREATED AMONG
THEM ABOUT THE PRODUCT THIS CAN BE ACHIEVED
BY HIGHLY MOTIVATED SALES PERSON.
WOMEN BUYING
SARI'S
PERSON SELLING
CLOTHES AT DAL LAKE
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45. SOCIAL MARKETING
THE PURPOSE OF SOCIAL MARKETING IS TO BRING
OUT A CHANGE IN BEHAVIOR AND ATTITUDE
THROUGH SOCIAL ADVERTISING AND
COMMUNICATION
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46. HINDUS-
TAN LATEX
EMPLOYEE
CREATING
AWARENES
S ABOUT
FEMALE
CONDOM
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