JollofMates is a lunch delivery service that delivers meals within 30 minutes. According to its January 2018 investor report: - It has over 421 paying customers and $11,201 in monthly recurring revenue. - Traffic increased 4% to 314,000 visitors despite a 7% drop in churn rate and 1% decrease in customer acquisition cost. - A new baked jollof rice product is being launched and pricing was updated for group orders. - The company partnered with NASA to deliver jollof rice to the International Space Station until 2025. - Operational issues led to a 9% drop in monthly recurring revenue but have since been resolved.

1. JollofMatesL u n c h D e l i v e r y i n 3 0 M i n u t e s
January2018- I N V E S T O R ' S R E P O R T -

2. Biggest Win
Hit $50,000 In MRR
(4,000+ servings)

3. KPIs
421
Paying Customers
$11,201 $27ARPUMRR
(+9%) (-0.5%)(+9%)

4. Traffic/Traction
11%
Churn Rate
314,000 $12CACVisitors
(-7%) (-1%)(+4%)
Top 3 Sources :
CCHub, Facebook.com, Venturesplatform.com
Top 3 Destination :
Hotels.ng, Paystack.com, Netflix.com

5. Asks/Introductions
1
Can you make an introduction to anyone at
6
2
3
5
4Domino's Pizza
Cafe Neo
Paystack
LASSRA
Google Nigeria
Nigeria Bureau of Statistics

6. Launch/Product Update
New Product : Baked Jollof
After weeks of testing, it is
going mainstream
$30
New Mobile UI/UX Pricing Update for group orders Exclusive Partnership with
NASA to deliver Jollof rice to
the International Space Station
till 2025

7. Press Update
We got some good buzz on social media
Places we got mentioned this month;

8. Problems/Troubles
Our biggest source of traffic made their API private and
inaccessible to us for 2 weeks. We had to get one our
investor from ABC who had a contact there to intervene.
Now resolved but was responsible for the drop in MRR.
We lost one of our growth staff and so members of the
team have had to do double time in trying to cover up the
gaps. We are in the market for a new one, click here for
the criteria we are looking out for, so you can send them
our way.

9. Team Updates
Knight of backend
and frontend
worlds
Master of grids and
Lord of UX
Immortal Lorem-ipsum
Conqueror
T
Imade just joined our team to help with crafting scripts for our lifecycle emails, we have seen a positive
trend that indicates she is a good fit. We have also hired 3 paid interns for the next 2 months. Tunde is a
psychology student from Covenant University, Tijani is a Mechanical Engineering student at Unilag and Ada,
a self taught designer, is a law student at Babcock University.

10. What We Do
Lunch on Demand.
Starting with our flagship meal, Jollof Rice, We help busy office people
get their lunch within 30 minutes