Business has never been more challenging for consumer-products brands. Competition from retailers, global pressures and demanding consumers call for efficiency in the creation of branded communications that are compelling and consistent whenever shoppers experience them.

1. schawkforCONSUMERBRANDS
Brandmanagementtechnologytohelpyoumeetyouruniquechallenges.
Business has never been more challenging for consumer-products brands.
Competition from retailers, global pressures and demanding consumers call
for efficiency in the creation of branded communications that are compelling
and consistent wherever shoppers experience them.
Schawk understands. We’ve been a trusted partner in brand development
and deployment for six decades, and today we supply best-in-class
BLUE™
brand management technology solutions that directly address
the challenges of consumer brands worldwide. Read on.

2. We drive more effective development of branded and
informational materials. BLUE technology:
• All but eliminates unnecessary asset recreation and searching time.
• Drives strict brand consistency.
• Enables highly efficient XML-based copy management and
artwork creation with extremely tight tolerances.
• Organizes and protects official versions and fosters efficient
proofing collaboration.
We drive more efficient deployment of materials across
all artwork and production phases. BLUE technology:
• Has a huge impact on timelines, stage-gates and deadlines, and on
the coordination of input from disparate divisions and locations.
• Reduces cycle times and overall cycles required for approvals.
• Stores full audit trails of all project activity, which can be retrieved
and exported easily.
What is brand management technology from
Schawk Digital Solutions?
• BLUE enterprise software with five web-based modules:
Digital Asset Management
Copy Management
Workflow Management
Online Proofing
Key Performance Indicator Reporting
• Full workflow analysis and consulting services.
• Fully validated installation and integration, plus training and
support services.
• Seamless integration with company-side ERP systems to
support the entire graphics-related workflow.
• Available on-site services for workflow optimization and
brand asset management.
© 2011 Schawk, Inc. All Rights Reserved. No part of this work may be
reproduced in any form without written permission from the copyright
holder. Schawk is a registered trademark of Schawk, Inc. The Schawk
logo is a trademark of Schawk, Inc. BLUE is a trademark of Schawk,
Inc. All other trademarks are the property of their respective owners.
Schawk and BLUE
™
help you meet your challenges. How?
Talk to the experts at Schawk.
Schawk Digital Solutions developed the first brand management
software more than a decade ago and now offers the most comprehensive
software-and-services solution available.
Whether you require a single-country deployment or a global deployment
with thousands of users, BLUE is proven to be scalable, reliable and
capable of meeting the exacting demands of consumer brands.
Much more information on Schawk Digital Solutions, BLUE and brand management
technology is available at Schawk.com in the Technology section and in the
Knowledge Center. Or simply talk to a Schawk expert: email us at
digitalsolutions@schawk.com or contact one of our regional offices:
Americas +1 866 856 9945
EMEA +44 (0)207 861 7777
Asia Pacific +65 3158 1449
www.schawk.com or www.brandsquare.com/user
The combination of Schawk expertise
and BLUE technology can save a brand with
5,000 asset pieces at least $2 million a year.
BLUE can pay for itself in a single year, and
its benefits continue permanently.
Schawk brand management technology,
including BLUE enterprise software, fosters
strategic and creative collaboration across
a widely distributed brand team, crucial
as brands expand their product portfolios
and global footprint. This is proven to drive
cost savings and measurable ROI at every
process stage.