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Holistic Marketing Successful Partnerships Christian Reyes March 20, 2011 Cultivators
“No program for alleviating poverty can attain lasting success if the three sectors - government agencies, nonprofit and private - do not learn to work together effectively... “ Xxx Xxx xxx
River Blindness
OCP – Public Sponsors
OCP Plan
OCP Outcomes 1974 2002
Private Sector Involvement
APOC
APOC Partnerships
Community Empowerment
7 Partnership Principles COMPROMISE RESPECT COMMUNICATION ROLES ACCOUNTABILITY METRICS GOALS
About partnerships
Public/Non profit
Let’s Move
Public Non Profit tensions
Government Private Partnership - Organic Food labeling
Government Private Partnership - Organic Food labeling
Private/Non profit Partnerships
Private/Non Profit partnerships
Non Profit/Private Partnership
Your Partnerships
Think about your EL partner’s stakeholder organizations. How might you build a successful partnership with an org that shares your goals? Which of the 7 principles apply?

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Public/Private/Non-Profit Partnerships

Editor's Notes

  1. Reference:“WHO | Onchocerciasis Control Programme in West Africa (OCP),” Retrieved March 13, 2011, from http://www.who.int/apoc/onchocerciasis/ocp/en/index.html.
  2. Reference:“WHO | Onchocerciasis Control Programme in West Africa (OCP),” Retrieved March 13, 2011, from http://www.who.int/apoc/onchocerciasis/ocp/en/index.html.
  3. Reference:“WHO | Onchocerciasis Control Programme in West Africa (OCP),” Retrieved March 13, 2011, fromhttp://www.who.int/apoc/onchocerciasis/ocp/en/index.html.
  4. Reference:“WHO | Onchocerciasis Control Programme in West Africa (OCP),” Retrieved March 13, 2011, from http://www.who.int/apoc/onchocerciasis/ocp/en/index.html.
  5. In the early 80s, Merck developed Mectizan, a highly effective treatment for river blindness. In 1987, CEO Ray Vagelos announced an unlimited donation ofMectizanto anyone who needed it, launchingthe world’s longest ongoing medical donation program.Reference:“History | Mectizan Donation Program,” Retrieved March 13, 2011, from http://www.mectizan.org/history.
  6. Reference:“WHO | African Programme for Onchocerciasis Control (APOC),” Retrieved March 13, 2011, from http://www.who.int/blindness/partnerships/APOC/en/.
  7. Reference:“WHO | African Programme for Onchocerciasis Control (APOC),” Retrieved March 13, 2011, from http://www.who.int/blindness/partnerships/APOC/en/.
  8. Reference:“WHO | African Programme for Onchocerciasis Control (APOC),” Retrieved March 13, 2011, from http://www.who.int/blindness/partnerships/APOC/en/.
  9. Reference:Kotler, P., & Lee, N. (2009). Up and Out of Poverty: The Social Marketing Solution. Upper Saddle River: Pearson Education.
  10. “Community Leaders | Let's Move | Steps to Success,” http://www.letsmove.gov/communityleaders.php.
  11. Reference:“Agricultural Marketing Service - National Organic Program,” Retrieved March 13, 2011, from http://www.ams.usda.gov/AMSv1.0/nop.
  12. Reference:“About CCOF - CCOF: Organic Certification, Trade Association, Organic Education, and Political Advocacy since 1973,” http://www.ccof.org/about.php.
  13. Reference:“Kiva - Supporters,” Retrieved March 13, 2011, from http://www.kiva.org/about/supporters.
  14. Reference:“Apple Retail Store,” Retrieved March 18, 2011, from http://www.apple.com/retail/.
  15. Thisnk about your EL partner’s stakeholder organizations.How might you build a successful partnership with an org that shares your goals?Which of the 7 principles apply?