Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Innovative SEO Techniquesby Dan Petrovic© 2013 Dejan SEO - http://dejanseo.com.au/
© 2013 Dejan SEO - http://dejanseo.com.au/SEO SchemesRewardRiskRisk vs. Reward
© 2013 Dejan SEO - http://dejanseo.com.au/SEO SchemesRewardRiskDetectedNot DetectedDetectedRisk vs. Reward
Mind the Gap.© 2013 Dejan SEO - http://dejanseo.com.au/EstablishedCompetitorNew BrandPerceivedAuthorityGap
Smart Schemes.© 2013 Dejan SEO - http://dejanseo.com.au/New BrandSchemesGood Stuff
Replacement.© 2013 Dejan SEO - http://dejanseo.com.au/New BrandSchemesGood Stuff
Clean & Purge.© 2013 Dejan SEO - http://dejanseo.com.au/New BrandSchemesGood Stuff
End Outcome.© 2013 Dejan SEO - http://dejanseo.com.au/YourCompetitorYourBrandLong-Term & Safe vs. Temporary & High Risk
Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Guerrilla SEOMethodologiesSEO Tactics
Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Guerrilla SEOMethodologiesSEO Tactics
Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Google+ in Google’s IndexNov 2011
http://dejanseo.com.au/what-is-google-up-to-now/© 2013 Dejan SEO - http://dejanseo.com.au/ExperimentsFlowing Google+ Link ...
Experiments© 2013 Dejan SEO - http://dejanseo.com.au/SERP Clicks
Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Tabbed Content Indexinghttp://dejanseo.com.au/experiment-with-tabbed-...
Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Authority + 1000s of OBLshttp://dejanseo.com.au/pagerank-split-experi...
Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Document Consolidationhttp://dejanseo.com.au/hijacked/
Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Hijacking Rand Fishkin’s Bloghttp://dejanseo.com.au/hijacked/Test Page
Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Result Hijacking Consequenceshttp://dejanseo.com.au/google-against-co...
Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Guerrilla SEOMethodologiesSEO Tactics
BitTorrenthttp://dejanseo.com.au/guerilla-seo-bittorrent/http://www.mininova.org/user/Dejan-SEO© 2013 Dejan SEO - http://d...
Blog to PDF: Distributionhttp://dejanseo.com.au/guerilla-seo-turn-your-blog-into-a-pdf/http://www.blogbooker.com/© 2013 De...
YouTube Subscriber HackGuerrilla SEO© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/youtube-subscriber-ha...
Noindex via CanonicalisationGuerrilla SEO© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/noindex-competit...
Image Search ArtGuerrilla SEO© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/seo-experiment-google-image-...
Google Webmaster Tools HackGuerrilla SEO© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/mind-blowing-hack/
Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Guerrilla SEOMethodologiesSEO Tactics
Google Algorithm TrackingMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://algoroo.com/
Top-Level Links Spam DetectionMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/link-spam-dete...
Saving Long-Tail Traffic DataMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/tail-chase/Grap...
The Rise of “(not provided)”Methodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/tail-chase/
GWT: Search Query OverviewMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/tail-chase/
Your Own Search & Keyword Index© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/tail-chase/
GWT: Search Query LimitationsMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/tail-chase/• Da...
Saving & Storing Your DataMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://dejantools.com/
Phrase Research MethodologyMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://phraseresearch.com/1. What phrase...
Phrase Research MethodologyMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://phraseresearch.com/http://dejanse...
Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Guerrilla SEOMethodologiesSEO Tactics
Post-Purchase Enthusiasmhttp://dejanseo.com.au/post-purchase-excitement/SEO Tactics© 2013 Dejan SEO - http://dejanseo.com....
Social Signal Canonicalisationhttp://dejanseo.com.au/social-signal-consolidation/SEO Tactics© 2013 Dejan SEO - http://deja...
Rejuvenating Old Linkshttp://dejanseo.com.au/rejuvenating-old-links/© 2013 Dejan SEO - http://dejanseo.com.au/
Rejuvenating Old Contenthttp://dejanseo.com.au/content-rejuvenation/© 2013 Dejan SEO - http://dejanseo.com.au/
Link Building With Twitter Followershttp://dejanseo.com.au/smart-link-building-with-twitter-followers/http://muil.net/© 20...
Link Building With Referral Traffichttp://dejanseo.com.au/smart-link-building-with-referrer-traffic/http://freshlinkfinder...
© 2013 Dejan SEO - http://dejanseo.com.au/Bonus.
© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/google-doesnt-index-selectively-shared-posts/Selective Sh...
© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/small-scale-ctr-impact-on-search-results/CTR: No Impact o...
http://dejanseo.com.au vs. http://dejanseo.com.auLess effective than a live link.More effective than rel="nofollow“ link.©...
Alternative Link Sources:Yandex: http://dejanseo.com.au/yandex-webmaster-tools/Bing: http://dejanseo.com.au/bing-webmaster...
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Upcoming SlideShare
Loading in …5
×

Innovative SEO Techniques

1,357 views

Published on

Published in: Business, Technology
  • Be the first to comment

Innovative SEO Techniques

  1. 1. Innovative SEO Techniquesby Dan Petrovic© 2013 Dejan SEO - http://dejanseo.com.au/
  2. 2. © 2013 Dejan SEO - http://dejanseo.com.au/SEO SchemesRewardRiskRisk vs. Reward
  3. 3. © 2013 Dejan SEO - http://dejanseo.com.au/SEO SchemesRewardRiskDetectedNot DetectedDetectedRisk vs. Reward
  4. 4. Mind the Gap.© 2013 Dejan SEO - http://dejanseo.com.au/EstablishedCompetitorNew BrandPerceivedAuthorityGap
  5. 5. Smart Schemes.© 2013 Dejan SEO - http://dejanseo.com.au/New BrandSchemesGood Stuff
  6. 6. Replacement.© 2013 Dejan SEO - http://dejanseo.com.au/New BrandSchemesGood Stuff
  7. 7. Clean & Purge.© 2013 Dejan SEO - http://dejanseo.com.au/New BrandSchemesGood Stuff
  8. 8. End Outcome.© 2013 Dejan SEO - http://dejanseo.com.au/YourCompetitorYourBrandLong-Term & Safe vs. Temporary & High Risk
  9. 9. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Guerrilla SEOMethodologiesSEO Tactics
  10. 10. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Guerrilla SEOMethodologiesSEO Tactics
  11. 11. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Google+ in Google’s IndexNov 2011
  12. 12. http://dejanseo.com.au/what-is-google-up-to-now/© 2013 Dejan SEO - http://dejanseo.com.au/ExperimentsFlowing Google+ Link Juice
  13. 13. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/SERP Clicks
  14. 14. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Tabbed Content Indexinghttp://dejanseo.com.au/experiment-with-tabbed-content/
  15. 15. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Authority + 1000s of OBLshttp://dejanseo.com.au/pagerank-split-experiment/
  16. 16. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Document Consolidationhttp://dejanseo.com.au/hijacked/
  17. 17. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Hijacking Rand Fishkin’s Bloghttp://dejanseo.com.au/hijacked/Test Page
  18. 18. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Result Hijacking Consequenceshttp://dejanseo.com.au/google-against-content-scrapers/ManualAction
  19. 19. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Guerrilla SEOMethodologiesSEO Tactics
  20. 20. BitTorrenthttp://dejanseo.com.au/guerilla-seo-bittorrent/http://www.mininova.org/user/Dejan-SEO© 2013 Dejan SEO - http://dejanseo.com.au/362,563 downloads 12,000 linksGuerrilla SEO
  21. 21. Blog to PDF: Distributionhttp://dejanseo.com.au/guerilla-seo-turn-your-blog-into-a-pdf/http://www.blogbooker.com/© 2013 Dejan SEO - http://dejanseo.com.au/Guerrilla SEO
  22. 22. YouTube Subscriber HackGuerrilla SEO© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/youtube-subscriber-hack/
  23. 23. Noindex via CanonicalisationGuerrilla SEO© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/noindex-competitors/rel=“canonical”+<META NAME=”ROBOTS” CONTENT=”NOINDEX“>
  24. 24. Image Search ArtGuerrilla SEO© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/seo-experiment-google-image-search/
  25. 25. Google Webmaster Tools HackGuerrilla SEO© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/mind-blowing-hack/
  26. 26. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Guerrilla SEOMethodologiesSEO Tactics
  27. 27. Google Algorithm TrackingMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://algoroo.com/
  28. 28. Top-Level Links Spam DetectionMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/link-spam-detection/Unique Domain IBL vs. PageRank (norm deviation)Spam!
  29. 29. Saving Long-Tail Traffic DataMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/tail-chase/Graph Credit: Conductor
  30. 30. The Rise of “(not provided)”Methodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/tail-chase/
  31. 31. GWT: Search Query OverviewMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/tail-chase/
  32. 32. Your Own Search & Keyword Index© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/tail-chase/
  33. 33. GWT: Search Query LimitationsMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/tail-chase/• Data Limit: 2,000 queries• Impressions, Clicks, Position, CTR, Change
  34. 34. Saving & Storing Your DataMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://dejantools.com/
  35. 35. Phrase Research MethodologyMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://phraseresearch.com/1. What phrases have good search volume?2. How well do I rank for those phrases?3. What is my average CTR?4. Can I outrank the result above me?5. How much more traffic would I get?6. What financial impact would it have?
  36. 36. Phrase Research MethodologyMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://phraseresearch.com/http://dejanseo.com.au/introducing-phrase-potential-calculator/
  37. 37. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Guerrilla SEOMethodologiesSEO Tactics
  38. 38. Post-Purchase Enthusiasmhttp://dejanseo.com.au/post-purchase-excitement/SEO Tactics© 2013 Dejan SEO - http://dejanseo.com.au/
  39. 39. Social Signal Canonicalisationhttp://dejanseo.com.au/social-signal-consolidation/SEO Tactics© 2013 Dejan SEO - http://dejanseo.com.au/
  40. 40. Rejuvenating Old Linkshttp://dejanseo.com.au/rejuvenating-old-links/© 2013 Dejan SEO - http://dejanseo.com.au/
  41. 41. Rejuvenating Old Contenthttp://dejanseo.com.au/content-rejuvenation/© 2013 Dejan SEO - http://dejanseo.com.au/
  42. 42. Link Building With Twitter Followershttp://dejanseo.com.au/smart-link-building-with-twitter-followers/http://muil.net/© 2013 Dejan SEO - http://dejanseo.com.au/
  43. 43. Link Building With Referral Traffichttp://dejanseo.com.au/smart-link-building-with-referrer-traffic/http://freshlinkfinder.com© 2013 Dejan SEO - http://dejanseo.com.au/
  44. 44. © 2013 Dejan SEO - http://dejanseo.com.au/Bonus.
  45. 45. © 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/google-doesnt-index-selectively-shared-posts/Selective Sharing & Search
  46. 46. © 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/small-scale-ctr-impact-on-search-results/CTR: No Impact on Rankings
  47. 47. http://dejanseo.com.au vs. http://dejanseo.com.auLess effective than a live link.More effective than rel="nofollow“ link.© 2013 Dejan SEO - http://dejanseo.com.au/Non-Link Referenceshttp://dejanseo.com.au/seo-experiment-with-non-link-references/
  48. 48. Alternative Link Sources:Yandex: http://dejanseo.com.au/yandex-webmaster-tools/Bing: http://dejanseo.com.au/bing-webmaster-tools-major-updates/Blekko: http://dejanseo.com.au/blekko-search-engine/Link Cleanup Tips:http://dejanseo.com.au/link-cleanup/Google may ignores some of your links:http://dejanseo.com.au/yes-google-may-ignore-some-of-your-links/Bounce Rate not a negative signal:http://dejanseo.com.au/seo-myth-busted-bounce-to-results-is-a-negative-signal/Google doesn’t use AuthorRank:http://dejanseo.com.au/there-is-no-such-thing-as-author-rank-yet/Google Penalties Are Granular:http://dejanseo.com.au/bbc-penalised/© 2013 Dejan SEO - http://dejanseo.com.au/Read This.

×