Portfolio

1. It Expands
Expand ‘n Gro was introduced in the Spring of 2011. “Water
Activate” communication and visualization resonated with
consumers that something special and unique happens when
water is added. It EXPANDS! I was an advocate for this com-
munication and it was preferred over all other tested designs.

2. Gear Sport. It works hard for you!
Designed by Jon Fehrman, Design Consultant. Gear Sport develops
premium equipment gear for all competitive team sports, including
baseball, lacrosse, football, soccer and basketball.

3. DIFM : Do-it-for-me
Designed leave behind promotional door hangers for Scotts
Lawn Service. For Miracle-Gro, designed the logo for Pro-
fessional Tree & Shrub Care and the fleet graphics for small
trucks. Worked with vehicle application vendor to execute
graphics.
FPO
FPO
FPO

4. Logo design and development
Worked with internal departments to design logos for
self-promotion and identity. Scotts R&D, GBIS, Logistics,
Emergency Response Team, and the Credit Union.
GlobaLogistics Scott Associates
Managing Change, Delivering Value Credit Union Inc.
EMERGENCY Growing your future since 1967
RESPONSE
TEAM
ture since 19
r fu 67
ou
y

5. Product design and development
In Collaboration with the Engineering Department, Developed
the EdgeGuard’s design details including the hubcap, paint
scheme and logotype. Directed the design and development
of the display graphics and promotional materials.
Introduci
ng Revolutio
na ry Spread
er Techno
logy
INTRODUCING
SCOTTS THE REVOLUTIO
NARY EDGEGU
®
Provides th
ARD e Speed of a
Rotary Sp
reader, with
the Contro
l of a Drop
™
Spreader!
Not Activate
d - Full Spre
ad Pattern
Activated -
Protect Land
scaping!
Why is the E
dgeGuard ™R
"Landsca
evolutionary?
pe Prot ectio
to protec
t neighbor n System" can be
ing plants activated
and shru
When activa bs
ted, EdgeGu
ard protects
fertilizer thr landscaping
own onto driv and preven
eways and ts wasted
When activa sidewalks!
ted, the flow
rate adjusts
Fully assem automatically
bled and rea to ensure eve
dy to use n application
Hopper hol !
ds a comple
te bag of fert
An ergonomic /combo pro
U-shaped han duct (5M-15
dle with com M)
Convenient fortable, but
controls tha durable foa
t are easy to m grip
Heavy duty use and und
wheels erstand
Product
Code Case Case Dimen.
Pack Case Vol.
73700 (inches) Case Wt.
2 23x21.25x47.25 (cu.ft.)
(lbs.) UPC Two Pack
13.5 Code 12 of 5 ack Display
la Shipper
50.5 0 3224 Code Pallet Display shipp
y er mak mer
7 7370 05 200 322 477 Quan. quick and easy makes merchandising Edge
chand
370 09 tells the Edge - Full color header card Guard
4 Guard story attracts custo
y
y.. mers and

6. Product Innovation
Received patent award for contributions in the feeder design.
The most successful new product launch in Scotts history (<=
2006). Designed many of the finishing details on the feeder.
Directed the design development for all campaign materials,
including semi-truck & in-store displays.

7. Super Graphics
In support of the introductory launch for Miracle-Gro
LiquaFeed, extended the pack design into a full scale media
campaign. Campaign included displays, sales material, product
brochures, and fleet graphics.

8. Regional Relevancy
Integral to the design and execution of the photo realistic bird
Illustrations, Scotts Design Group challenged Illustrators to
develop birds to have unique, personable and ownable poses.
This strategic design influence gave Scotts a competitive ad-
vantage over the competition.

9. National Organic/Natural launch
In conjunction with the brand team, provided significant
direction with respect to the brand positioning, design
development and strategic oversight. Developed delineation
strategy for extending the Whitney Farms brand to alternative
communication methods.

10. Are you a Whitney Farmer?
Directed the design and development for this Whitney Farms
promotional brochure. Worked with the Regional Market-
ing Manager, a copywriter and internal design to create this
extension of the brand, offering a compelling reason to use
Whitney Farms natural and organic products.

11. Environment
Designed, engineered and built this platform deck with at-
tached pergola. The intent was to create an outdoor space
that was inviting and was a place to gather for family/friends
as well as a place to relax and enjoy the outdoors.