The main weaknesses for SME business are the management of markets, selling strategies, operational activities, availability of cash, mastery of technology and availability of raw materials in the direction of production activities to be sold to customers. Business success will be achieved if the management methods on the various weaknesses mentioned above are mastered in depth so as to change weaknesses into strengths and opportunities.

1. DEVELOPING SME BUSINESS BECOME
A MANUFACTURE INDUSTRY
The main weaknesses for SME business are the management of markets, selling strategies, operational
activities, availability of cash, mastery of technology and availability of raw materials in the direction of
production activities to be sold to customers.
Business success will be achieved if the management methods on the various weaknesses mentioned
above are mastered in depth so as to change weaknesses into strengths and opportunities.
OBJECTIVE
1. Making Financial Institutions (Banking), Financing, and Investment interested in partnering to help
provide cash that will be used to procure manufacturing technology.
2. Achieve sustainable business growth in global competition.
3. Mastering sales and marketing strategies to compete with existing similar products.
4. Mastering pricing strategies in determining product selling prices.
5. Providing confidence to customers that the products offered are of the highest quality when compared
to similar products.
6. Mastering business management based on management quality as referred to in the international
standard organization (ISO).
7. Able to manage vendors and business partners well in order to provide business growth support
expected by founders, owners, organizations, employees, business partners and the environment.
BENEFIT
1. Connect to existing business partners in helping with marketing and sales.
2. Connect to international institutions such as banking institutions, financing, and investment in
providing needed funding.
3. Having a distribution line independently so as to facilitate the distribution of products from
manufacture to customers, in shortening the existing distribution channels.
4. Maintain product quality from the dangers of trademark counterfeiting which will result in destroying
the credibility and reputation of the company.
TOPICS
1. SWOT Analysis in SME business.
2. Determine the dominant factors as the cause of business growth constraints.
3. Building distribution channels that can support business growth and expansion plans.
4. Building operational standard procedures for SME businesses
5. Determine the time to do research and product development that will be needed by the customer.
6. Determine the organizational culture to support sales revenue growth
7. The right marketing strategy to introduce products to customers, so as to foster customer loyalty.
8. Customer management in dealing with complaints and suggestions from customers.
9. Talent management and organization development to provide the best operational support.
10. Building a business planning to give trust to business partners who will support business growth in
the long term.
11. Manage business risk to reduce the level of losses that will occur.

2. METHOD
1. Transformation of knowledge and socialization of strategies to be used.
2. Simulations carried out with imitation business media processes to facilitate participants during
implementation in the work environment.
3. Group Discussion to resolve various issues faced so that the solutions to be taken are in harmony with
the overall vision, mission and objectives of the organization.
RUN DOWN
1. Standardization of knowledge owned.
2. Transforming skills and experience in carrying out tasks and responsibilities based on job description
and organizational structure.
3. Evaluate business processes and improve biased results from operational standard procedures.
4. Synergizing 2 (two) results obtained, namely; from meeting expectations, and deviating from
expected.
AUTHOR/CONSULTANT
Setiono Winardi – Independent Professional Expert with Worldwide Experience.
E. winardi67@gmail.com, M. +62 813 1542 1509, Wa. +62 817 9875 789.
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