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OutlineOutline
Welcome
Agenda
Warm – Up
◦ Introductions
Content
Warm - UpWarm - Up
Access to
Information
Warm - UpWarm - Up
Learning Moments
Warm - UpWarm - Up
Rules
Warm - UpWarm - Up
Perception
Audience
P
r
o
d
u
c
t
i
v
i
t
y
Rules
Focusing
on the
Tools
A
c
c
e
s
s
P
r
o
d
u
c
t
i
v
i
t
y
WHAT IS SOCIALWHAT IS SOCIAL
MEDIA?MEDIA?
What is Social Media?What is Social Media?
Definition?
◦ Content Produced by the Public
◦ Tools used to get Content out
What’s the difference between this media
and media 10 years ago?
•Static
•Not Interactive
V.S
.
•Changing/Sharing
•Collaborative
WHY SOCIAL MEDIA INWHY SOCIAL MEDIA IN
TRAINING?TRAINING?
Why Social Media in Training?Why Social Media in Training?
What can it do?
◦ Dissolves the barrier between the learners and
the instructor
◦ Continuing conversations
◦ Goes beyond the classroom
◦ Supports communities of learners
◦ Meet learners where they are
◦ Can help learners be aware of their own learning
process
◦ Additional support for new learning
◦ Helps the training department in informal
learning
WHICHWHICH TOOLTOOL ANDAND
CHOOSING WHICH ONECHOOSING WHICH ONE
TO USE ANDTO USE AND WHENWHEN??
Which Tool and Choosing whichWhich Tool and Choosing which
One to Use and When?One to Use and When?
Microblogging
Communities
Collaborative Editing
Journaling
Other tools?
When to use them?
◦ Fit Instructional Goals
◦ Know your Audience
GETTING STARTEDGETTING STARTED
WITH SOCIAL MEDIAWITH SOCIAL MEDIA
Getting Started with Social MediaGetting Started with Social Media
See handout…
Main points?
◦ Lots of facilitation from the trainer
◦ Making learners work together
◦ Provide practice opportunities
◦ Make it painless and positive for them
◦ Walk the talk
DISADVANTAGES ORDISADVANTAGES OR
ISSUES?ISSUES?
Disadvantages or Issues?Disadvantages or Issues?
Motivation
Learning curves
Audiences
Don’t focus on the tool
Manage change
SummarySummary??
Better transfer of learning
More engagement
Growth of a learning community
Support of informal learning
WHAT IS SOCIALWHAT IS SOCIAL
LEARNING?LEARNING?
What is Social Learning?What is Social Learning?
What is learning?
◦ Learning encompasses retention and transfer
of new information, regardless of how its
gathered
What is Social Learning?What is Social Learning?
Issues of learning in organizations?
◦ Making it relevant
◦ Recognizing when learning is happening
What is Social Learning?What is Social Learning?
Definition:
◦ Watching and talking with and living alongside
one another
◦ Can’t learn by yourself
◦ With the learner in mind
WHAT’STHEWHAT’STHE DIFFERENCEDIFFERENCE
BETWEENBETWEEN
REGULAR/TRADITIONAL/REGULAR/TRADITIONAL/
FORMALFORMAL ANDAND SOCIALSOCIAL
LEARNING?LEARNING?
What’s the Difference BetweenWhat’s the Difference Between
Regular/Traditional/FormalRegular/Traditional/Formal andand
SocialSocial Learning?Learning?
What does regular/traditional/formal
learning look like?
WHAT DOES SOCIALWHAT DOES SOCIAL
LEARNING LOOK LIKE?LEARNING LOOK LIKE?
What Does Social LearningWhat Does Social Learning
Look Like?Look Like?
LEARNING
SOCIAL LEARNING:SOCIAL LEARNING:
“HOWTO DOTHINGS”“HOWTO DOTHINGS”
VERSUSVERSUS “HOWTO GET“HOWTO GET
THINGS DONE”THINGS DONE”
Social Learning:Social Learning: “how to do things”“how to do things”
VersusVersus “how to get things done”“how to get things done”
Formal training = ?
◦ “How to do things”
In between formal training = ?
◦ How to get things done”
WHAT’STHE FUTURE?WHAT’STHE FUTURE?
What’s The Future?What’s The Future?
Technologies changing
Use same skills with new tools
Trainers need to learn how to get things
done to relate to employees
Shorter formal events, spaced further
apart
More involvement of trainers in between
formal events
Questions Or Comments?Questions Or Comments?
ThankYou!
Credit: Jane Bozarth

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The Role of Social Media in the Instructional Design Process for Learning and Development Programs