2. Session 1
• Module 1
– Introduction to Dr. Rajiv Gupta, faculty for MMVA ZG537
– Introduction to the course
– Overall course guidelines
• Module 2
– Current global challenges and trends
• Competition
• Globalization
• Customer Preferences
• Technology
• Module 3
– Current global challenges and trends
• Government Regulations
• Uncertainty
• Environment
– What It Means
2
3. Session 1
• Module 4
– Evolution of lean manufacturing
• Module 5
– Summary and wrap up
3
4. Session 1
• Begin Module 1
– Introduction to Dr. Rajiv Gupta, faculty for
MMVA ZG537
– Introduction to the course and guidelines for
the course
4
6. Session 1
• Begin Module 2
– Current global challenges and trends
• Competition
• Globalization
• Customer Preferences
• Technology
6
7. Current Global Challenges
• Competition
• Globalization
• Customer Preferences
• Technology
• Government Regulations
• Uncertainty
• Environment
7
8. Competition
• Shrinking market share
• Lower margins
• Shorter product life cycles
• Higher variety
• Smaller volumes to depreciate fixed costs
• Globalization is an imperative
• Competition for customers as well as
employees
8
9. Globalization
• Goes beyond imports and exports
• Global markets and global sources
• Potential for increased markets
• Increased potential for lower costs, but
increased complexity due to international
regulations and other differences
• Greater risk due to currency fluctuations
9
10. Customer Preferences
• We cannot sell what we manufacture. We
must manufacture what we can sell.
• Need to reduce response and lead times
• Logistics needs to be better integrated
with the entire supply chain
• Need to keep a tight control on costs
• Need to bring new products to the market
faster
10
11. Technology
• Technology has to be harnessed. Don’t let
it control you
• Don’t be seduced by “sexy” gadgets
• Inefficient utilization of technology is
expensive
• Technology includes approaches such as
TQM, TPS, TPM, Six Sigma etc.
11
13. Session 1
• Begin Module 3
– Current global challenges and trends (contd.)
• Government Regulations
• Uncertainty
• Environment
– What It Means
13
14. Government Regulations
• Within a country, there may be laws
pertaining to inter-state commerce
• Environmental responsibility – green
production
• Labor laws
• Customs and other duties
• Tax laws
• Currency exchange rates
• Other
14
15. Uncertainty
• Growing uncertainty in the global market with
greater access to information
• Uncertainty has an impact on production and
delivery schedules and on the inventory
levels
• Some of the uncertainty is due to increased
climatic events, tsunamis, earthquakes, etc.
• There is also a growing threat due to the
increased incidence of terrorism and piracy
• Logistics systems need to be able to respond
to changing situations and conditions
15
16. Environmental Concerns
• Extended Producer Responsibility (EPR) is
becoming more prevalent
• Reverse logistics is assuming greater importance
as part of a company’s logistical activities
• Fuel emissions and spills and leaks in the ocean
are receiving more focus
• Companies are assuming a more responsible
position in regard to the environment
• Better planning, measurement (emissions), control
and use of sustainable technologies will have an
impact on logistics
16
17. What It Means
• Focus on
– The customer
– Value and waste
– Doing more with less
– The entire purchasing experience
– Flexibility
– Partnerships
– Longer term thinking
• Move away from
– Numbers games
– Fads
– Production focus alone
17
18. Business Formula
Selling price = Cost of manufacturing + cost
of delivery + profit
Profit = Selling price – cost of manufacturing
– cost of delivery
The critical factor is how we view the
formula
18
19. Competitive Priorities
• Price
– Ability to profit in price competitive markets
• Quality
– Ability to offer consistently low defect products
– Ability to provide high performance products
– Ability to provide reliable/durable product
– Ability to anticipate customer preferences
• Delivery
– Ability to provide fast deliveries
– Ability to make dependable delivery promises
– Ability to accommodate customer-generated changes
19
20. Competitive Priorities
• Service
– Make the purchase experience as effortless
as possible for the customer
– Ability to customize the product/service to suit
customer needs
– Ability to provide effective and efficient after-
sales service
20
23. What is Lean?
• A lot of confusion exists about the term
• Term first mentioned in “The Machine That
Changed The World” in the 1980s
• It got further defined in “Lean Thinking” in
1994
• Today it is synonymous with Toyota
Production System
23
24. Evolution of Lean
• Craft manufacturing
• Mass Manufacturing
• Lean Manufacturing
24
25. Craft Manufacturing
• Each product unique
• Long lead times
• Inconsistent quality
• Close interaction between producer and
the customer
• High cost
25
26. Mass Manufacturing
• Advent of the moving conveyor
• Establishment of standardized, interchangeable parts
• Development of standard methods of production
• Increased productivity
• Lower costs
26
27. Mass Production Without
Variety in the 1920s
Schedule
Suppliers
Stamping PaintingSteel
Mill
Foundry Fabrication Sub-assy Fin-assy
Dealers
Customers
From: “Profit Beyond Measure”, H. Thomas Johnson and
Anders Broms, 2000
27
28. Mass Producing Variety in
Batches by the 1970s
100s
0f
suppliers
Stamping
Foundry
Power Train
Body & Frame
Painting
Rework
Whse
Final
Assy
Dealers
Customers
Plan
Forecast
Orders
From: “Profit Beyond Measure” 28
29. Mass Production
• Downsides:
– Worker alienation
– Higher capital costs leading to batch manufacturing
– Distance from the customer
– Management by numbers as advocated by Alfred
Sloan at General Motors – management
disconnected from the shop floor
– Engineering became specialized – lack of
communication among different specialties and with
manufacturing – longer product development time
29
30. Mass Production
• Downsides:
– Due to large expensive equipment that had to
be kept busy to justify the high cost,
production was in large batches, whether, or
not, this was required by the customer
– Due to management by numbers, accounting
became a very important discipline. Inventory
was treated as an asset in accounting leading
to high inventories
30
31. Lean Production
• Evolved as a necessity
– Limited capital
– Limited space
– Need to protect domestic markets
– Focus on people and their capabilities
• Leading to
– The use of general purpose machines to produce a variety
of products in small batches
– Layouts to optimally utilize space
– Focus on quality
– Regular upgradation of people capabilities
31
32. Lean Production
• People policies
– Due to a major economic depression following the
war, Japan faced labor unrest when president Kiichiro
Toyoda tried to fire workers
– As part of the negotiations, workers who remained
were promised lifetime employment and were
permitted the use of company facilities – still in use
today
– Kiichiro Toyoda took responsibility for the situation
and resigned from the presidency of Toyota
32
36. Summary
• Current business climate poses pressure
on manufacturers to be responsive and
efficient
• Manufacturers need to be able to meet
varied demand while controlling costs
• Lean grew as a response to meet the
requirements of a demanding customer
• Lean manufacturing evolved from craft
and mass manufacturing
36
37. Summary
• Craft manufacturing was close to the customer
but with no standardization and at a high cost
• Mass manufacturing brought about
standardization and low product cost, but with
distance from the customer and alienation of the
workers
• Lean manufacturing brings some of the benefits
of craft and mass manufacturing together
37