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Gamification
Gamification
Toevoegen van spelelementen
aan niet-spel producten/services
500 miljoen downloads
150 miljard keer gespeeld
$ 50.000 per dag
Waarom spelen?
"In ev'ry job that must be done. There is an
element of fun. You find the fun and snap! The
job's a game!"
Mary Poppins • Disney
Waarom spelen?

spelen = leren
Waarom spelen?

spelen = leren
leren = beheersen
Waarom spelen?
spelen = leren
leren = beheersen
beheersen = plezier
Mechanieken
•

Beloning

•

Voortgang

•

Verrassing
Foursquare
Foursquare
AEGON • Speel je toekomst
Zelf gamification doen
Waarde

Er moet waarde zijn voor de gebruiker.
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Gamification • Services Valley