How to Implement SEO
Strategy
How to Implement SEO Strategy?
 Step 1: Online Objectives
 Step 2: Keyword Research & Analysis
 Step 3: Directory Listi...
Step 1: Online Objectives
 Online Sales/Marketing Objectives
 Business Objectives of Website
 Target Market
 Expected ...
Step 2: Keyword Research &
Analysis
 Well-researched key phrases
 Identify general and related keywords/key phrases
 Re...
Step 3: Directory Listing
 Must be done properly with the correct Title,
Description and Category.
 Increases the probab...
Step 4: Content is King
 Search engines prefer unique content rich HTML pages
 What words do you think each page in your...
Step 5: Submission to Search
Engines
 Crawlers should find you naturally, but submitting may
speed the process and may in...
Step 6: Link Popularity
 Link Popularity - Important pages have many links or
important links pointing at them
 Major co...
Step 7: Maintenance
 Search engine frequently change their criteria and
algorithms to determine rankings.
 In order to m...
Get Trained into SEO
 Expert Trainers
 Integrated Training
 Certified
 Job Assistance
Contact Us
Address:
201, 2nd Floor, Amar House,
Near Sharda Cinema,
Dadar East, Mumbai 400014,
Maharashtra, India
Call us ...
How To Implement Seo Strategy
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How To Implement Seo Strategy

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How To Implement Seo Strategy

  1. 1. How to Implement SEO Strategy
  2. 2. How to Implement SEO Strategy?  Step 1: Online Objectives  Step 2: Keyword Research & Analysis  Step 3: Directory Listing  Step 4: Content rich pages  Step 5: Submission to Search Engines  Step 6: Link Popularity Analysis  Step 7: Maintenance
  3. 3. Step 1: Online Objectives  Online Sales/Marketing Objectives  Business Objectives of Website  Target Market  Expected Results  Budget  Online Marketplace / Competition  The amount of competition for keywords related to the content of your website
  4. 4. Step 2: Keyword Research & Analysis  Well-researched key phrases  Identify general and related keywords/key phrases  Relevant keyword phrases  Identify the keywords that your prospects actually search upon  Popular keyword phrases  Identify the most traffic driving keywords
  5. 5. Step 3: Directory Listing  Must be done properly with the correct Title, Description and Category.  Increases the probability that your website will rank high on other search engines.  Search engines look at directory listings to measure your website's credibility.
  6. 6. Step 4: Content is King  Search engines prefer unique content rich HTML pages  What words do you think each page in your website is relevant for?  Now look again at the pages.  Are you actually using these words???  Try searching your own site for these words.  If you can't find them, search engines won't either!
  7. 7. Step 5: Submission to Search Engines  Crawlers should find you naturally, but submitting may speed the process and may increase your representation  Submit your home page & key “section” pages  Result – Upto two months
  8. 8. Step 6: Link Popularity  Link Popularity - Important pages have many links or important links pointing at them  Major component of Google’s Algorithms  Submit links on sites with higher page rank- Google re- spiders those sites more often.
  9. 9. Step 7: Maintenance  Search engine frequently change their criteria and algorithms to determine rankings.  In order to maintain top positions, keep yourself updated.  Maintain your website with updates and finely tuned modifications.
  10. 10. Get Trained into SEO  Expert Trainers  Integrated Training  Certified  Job Assistance
  11. 11. Contact Us Address: 201, 2nd Floor, Amar House, Near Sharda Cinema, Dadar East, Mumbai 400014, Maharashtra, India Call us : 022-2410 2331 / 3192 9248 / +91 88 79 395550 E-mail Id: contact@thebrandsalon.com Website: http://thebrandsalon.com

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