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0
10
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1965 1973 1998 2000 2004 2006 2007 2009 2014
희석식소주
진로
참잇슬 시원
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리뉴얼
처음처럼
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시원블루
이지영 <하나산업정보 제26호 (2006.5.24)> 하나금융연구소
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1000
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2010 2011 2012
매출액
영업이익
1683
2025 2181
377 446 463
<수익성>
무학의 매출액 및 영업이익
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2010 2011 2012
자산
부채
2730
3256
3766
704
951
821
<안정성>
무학의 자산 및 부채 추이
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카플러스_정규1차 대선주조
카플러스_정규1차 대선주조

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카플러스_정규1차 대선주조

Editor's Notes

  1. 소주시장 특성상 가격차별화 X 소비자를 많이 잡아야!(소비자 인지도와 브랜드 파워 등 무형가치에 의한 지속적인 물량증가만이 회사 GP마진에 기여한다고 볼 수 있다(이러한 구조는 전에도 살펴봤듯이 지속적인 Promotion 비용증가로 이어질 수 밖에 없다) )
  2. 소주- 가격차별화 X, 소비자를 많이 잡아야함
  3. 소주시장 특성상 가격차별화 X 소비자를 많이 잡아야!(소비자 인지도와 브랜드 파워 등 무형가치에 의한 지속적인 물량증가만이 회사 GP마진에 기여한다고 볼 수 있다(이러한 구조는 전에도 살펴봤듯이 지속적인 Promotion 비용증가로 이어질 수 밖에 없다) )
  4. 19
  5. 생각보다 높은 20,30대 선호도수”18~20”도 여성 선호도수 “16~17”, “19~20”
  6. 재연! 사진찍은 재연이, 인증샷 정리해서 올려줘용~
  7. 재연! 사진찍은 재연이, 인증샷 정리해서 올려줘용~
  8. 재연! 사진찍은 재연이, 인증샷 정리해서 올려줘용~