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Steps of Retail Marketing Strategy
By
Selbin Babu
(18MBA1139)
Content
•DEFINITION OF RETAIL MARKETING
•RETAIL MARKETING STRATEGY
•STEPS OF RETAIL MARKETING STRATEGY
Retail marketing
Retail marketing is the range of activities
undertaken by a retailer to promote awareness and
sales of the company’s products.
Retail Marketing
Strategy
Positioning
Store Location
Product
Assortment
and Services
Price
Promotion
Store
Atmosphere
Steps of Retail Marketing Strategy
•Identify your Mission Statement
•Know your Target Audience
•Decide on your Branding
•Establish a marketing presence online
•Define yourself as an expert
•Monitor results and adjust accordingly
References
•https://smallbusiness.chron.com/definition-retail-
marketing-40196.html
•http://www.yourarticlelibrary.com/marketing/retail-
marketing-strategies-6-best-retail-marketing-
strategies-revealed/13003
•https://www.intelligencenode.com/blog/how-to-
build-a-retail-marketing-plan/
Steps of retail marketing strategy by selbin
Steps of retail marketing strategy by selbin

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Steps of retail marketing strategy by selbin