Real Madrid Final

Story so far ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Hall Of Fame” ,[object Object],[object Object],[object Object],[object Object],[object Object]

Vision “ To be the best Soccer Club in the World” Mission “ To nurture and project the Real Madrid brand Worldwide” ,[object Object],[object Object],[object Object],[object Object],[object Object]

Goals Give Real Madrid the financial flexibility to acquire Talent and expand its Brand reach Assemble a Team of Top Players Leverage the Real Madrid brand and content across a variety of channels

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],S.W.O.T.

S.W.O.T. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market Segmentation ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Market Segmentation

Real Madrid’s Customer ,[object Object],[object Object],[object Object],[object Object],SPORTS FANATICS TEAM LOYALISTS STAR-STRUCK SPECTATORS

Merchandising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A gamut of products caters to a wide fan base which consists of different ages ,incomes and geographies. The idea is to make the brand Real Madrid a part of the everyday lives with the dual objectives of revenue generation and elevation of the brand to a cult like pedestal

“ To generate more revenues we need more fans and to accommodate more fans we need a bigger stadium” -Santiago Bernabeu Thus In 1947 , the Santiago Bernabeu stadium was constructed. rated by the international press then as the best in Eurpoe

Match Day ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sponsorship ,[object Object],[object Object],[object Object],[object Object],[object Object]

T.V. Rights ,[object Object],[object Object],[object Object]

The players :The Best lineup money can buy Raul Ronaldo Figo Beckham Zidane Roberto Carlos Iker Casillas ,[object Object],[object Object],[object Object],[object Object]

Balance of Power ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Real Madrid Final

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (20)

Similar to Real Madrid Final

Similar to Real Madrid Final (20)

Recently uploaded

Recently uploaded (20)

Real Madrid Final