Barça & R Madrid
the clubs with the most fans in the world
How did they achieve it?
Big time players: Cristiano Ronaldo, Neymar (before:
Socially Responsible Business.
Result: earnings more than 400 million €.
Not just sport clubs Multinational Entertaintment
What are they?
They are part of cultural industries: television, film,
music, press, internet…
They have many diferent types of activities happening
at the same time. (diverse investments).
They have businesses around the world.
The most important ones
All of these corporations have economic interest in sports.
Super Bowl NFL
World Cup (soccer)
6 Nations Rugby
It’s a meeting point for
News Corporation, a good example
Owner: Rupert Murdoch.
In 1992 News Corp. buy the rights to exclusively broadcast the Premiere League (England)
Broadcasting rights and
Afther 1990’s the clubs earned money due to the
competion to obtain broadcasting rights.
Those earnings generated more expenses.
However much money you have, your expenses grow.
There is inflation in the purchase of players.
After 2005 TV was no longer the most important.
1997: the first european
club to be organized like
due to the internet:
ManU in the 2000s:
New comercial agreements:
Vodafone (wi-fi for fans).
Colaboration with NY Yankees.
Agreement with Terra Lycos to broadcast ManU
content outside of the UK through the internet.
Socially Responsible Business: agreement with
All of these aspects increase earnings
Soccer Sponsors in Spain
Sponsors prefere soccer the most (then comes: golf,
FCB and RMFC are useful to introduce new brands in
How do they earn money?
Asian Telecomunication Enterprises:
EtiSalat (United Arab Emirates): give money to FCB
Foundation and FCB give media content to EtiSalat.
Online betting (Bet Fair, Bwin).
Trips to Asia and USA: is not the most popular sport but
there is incentive to do these trips for the purpose of the
Looking for new business opportunities:
FCB + NFL (Barcelona Dragons), + MSL (failed attempt to
create a franchise in Miami in 2009).
RMFC + NBA: Failed contact in 2006 in an attempt to create a
Now clubs have multimedia
Big clubs from La Liga have their own media channels:
Web, Facebook, Twitter, SMS, Radio, Tv…
FCB y RMFC are the only capable ones to sell content
on an international level: satellite, cable (USA).
Also they have new sectors : videogames, mobile apps...
Expansion of coporation values
Socially Responsible Business projects:
Soccer schools on a global scale:
RMFC: 10 schools (Africa, America, Israel, Palestine).
FCB: 12 schools (Africa, India, America, Catalonia).
Increase earnings with their products.
The biggest clubs trying to become new
Advantage of “normal” companies
The consumer is more loyal because there isn’t an
alternative: this guarantee minimal earnings so that
the club can continue working.
If you are a Barça fan you will never be a fan of RMFC.
GINESTA PORTET, X.., "El fútbol y el negocio del entretenimiento
global. Los clubes como multinacionales del ocio" en: Comunicación y
Sociedad, vol. XXIV, n. 1, 2011, pp.141-166.