Magazines 2.0 Hanover March 14 th  2007 Magazine Media 2.0 New Emerging Digital Platforms Dharmash Mistry MD Emap Consumer...
Consumers taking control…shift from ‘push to pull’ Unbundling (VOD,ROD) Expect for free What I want & will pay for… ‘ Mart...
Emap Music TV: Linear Broadcast To On-Demand (IPTV)
Mobile: Unleash The Creativity Of Your  Audience …….. ..Crowdsourcing <ul><li>80k paid subscribers </li></ul><ul><li>25m P...
Four thoughts…….. <ul><li>Demand vs. supply side thinking? </li></ul><ul><li>Content is not concrete to be poured down eve...
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Magazines 2.0 Hanover14th March Final

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Magazines 2.0 Hanover14th March Final

  1. 1. Magazines 2.0 Hanover March 14 th 2007 Magazine Media 2.0 New Emerging Digital Platforms Dharmash Mistry MD Emap Consumer Media & Emap Performance
  2. 2. Consumers taking control…shift from ‘push to pull’ Unbundling (VOD,ROD) Expect for free What I want & will pay for… ‘ Martini media’ ‘ Time/place shifting’ Whenever I want it… Narrowcast vs. broadcast ‘ Segment of one’ Personalised for me… Editors (filters) Consumers (UGC; social search) ‘ Twinsumer’ (Someone like me: AI) Whom I want it from… Purposeful social network ‘ Open’ & ‘Closed’ segmented With whom I want to communicate with… Create, share, collaborate Rank, feedback, R&D ‘ Creative’ & ‘consumer’ With the ability to interact … ‘ Realtime’ vs. ‘published’ Now & historical record Continuously up to date… Search: know what I want Discover: Not sure what I want Find or discover… Video, text, pictures, virtual Multi-platform Multi-device In the form that I choose…
  3. 3. Emap Music TV: Linear Broadcast To On-Demand (IPTV)
  4. 4. Mobile: Unleash The Creativity Of Your Audience …….. ..Crowdsourcing <ul><li>80k paid subscribers </li></ul><ul><li>25m PI per month </li></ul><ul><li>> 75% UGC picture blogging </li></ul><ul><li>Acquired Feb 2007 </li></ul><ul><li>Award winning “See Me TV” “Look At Me!” mobile video UGC </li></ul><ul><li>1.5m downloads/month </li></ul>
  5. 5. Four thoughts…….. <ul><li>Demand vs. supply side thinking? </li></ul><ul><li>Content is not concrete to be poured down every pipe? </li></ul><ul><li>Content convergence? </li></ul><ul><li>Rich media takeover? </li></ul>

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