Digital Media 2.0

1. Magazines 2.0 Hanover March 14 th 2007 Magazine Media 2.0 New Emerging Digital Platforms Dharmash Mistry MD Emap Consumer Media & Emap Performance

2. Consumers taking control…shift from ‘push to pull’ Unbundling (VOD,ROD) Expect for free What I want & will pay for… ‘ Martini media’ ‘ Time/place shifting’ Whenever I want it… Narrowcast vs. broadcast ‘ Segment of one’ Personalised for me… Editors (filters) Consumers (UGC; social search) ‘ Twinsumer’ (Someone like me: AI) Whom I want it from… Purposeful social network ‘ Open’ & ‘Closed’ segmented With whom I want to communicate with… Create, share, collaborate Rank, feedback, R&D ‘ Creative’ & ‘consumer’ With the ability to interact … ‘ Realtime’ vs. ‘published’ Now & historical record Continuously up to date… Search: know what I want Discover: Not sure what I want Find or discover… Video, text, pictures, virtual Multi-platform Multi-device In the form that I choose…

3. Emap Music TV: Linear Broadcast To On-Demand (IPTV)