Top tools to champion digital marketing for business growth

1. Top Tools to Champion Digital Marketing for Business Growth
There are so many tools in digital marketing that you may get confused. Here is my
recommendation of the top 10 tools that every digital marketer should use:
1.Search console -You want to talk to the search engine. So, you get that interface
through the search console. Are there any crawl errors? Are there any indexing errors?
Is your site map automatically getting updated? What are the search terms that people
are organically searching and what is the click-through rate, for the organic search
terms? You get all the data in the search console.
2. Keyword planner -You want to find out that how users are making searches in the
search engine and what traffic it is driving, how much is the competition and how much
is the bid that you have to place for each keyword? You get that data on the keyword
planner tool. You can use it for identifying the keywords that you want to optimize the
site for. Another related tool is Soovle . It gives you the keywords that people are
searching on different platforms. So if you want to do optimizations for YouTube,
maybe the queries they have more keywords in longer phrases, like how to. You get
what is the nature of queries that people are making on google or making on Amazon
or YouTube and so on.
3. Google trends- It culls out trends based on organically what people are searching for
and millions of searches happening across the web. It can really throw the lights on
whether the trend is upwards or it is downwards. You can also do competitive
benchmarking; so does the competitor has more interest amongst the target audience?
So more searches are happening for the competitor or are there any differences in the
interest according to their regions.
4. Social Mention- You want to find out whether there is any buzz at all about your
brand and you want to figure out the buzz in real-time — in the last 24 hours. Social
mention will tell how much is the reach, how much is the sentiment- positive or
negative. Maybe a lot of people are talking about your brand but there are many
negative sentiments. Then the objective for the brand is to convert the negative
sentiment into positive sentiment, What are the keywords that people are associating?
What are the hashtags that people are associating with your company or your brand?
5. Fan page karma- Do you want a well-grounded analysis across all social media
platforms? Then this is the tool to go to. It will give you an analysis of not just Facebook
but also LinkedIn, Instagram, YouTube, Pinterest, Snapchat and so on. You want to
find out are people engaging with you and your brand? What is the engagement rate?
This tool will tell you. You want to see how many views are there on your video, how
many shares, how many re-tweets and what is the frequency of your posting? What is
your response rate? All these things you can compare with competition as well.

2. 6. Twitonomy- It is primarily used for Twitter. Do you want to do competitive
benchmarking? How many followers you have vis-a-vis your competitors? What is the
re-tweet rate? How much is a social influence? You find all these from twitonomy.
7. Followerwonk -A lot of people may be following you but then do they have social
influence. You have to identify who are the bloggers, who are the thought leaders, who
are the influencers in your field. You can identify them by using follower wonk and you
can follow them and you can directly tweet to them and build a rapport. Thereby they
can follow you back.
8. Google Analytics - It is for free unless you want to go for a professional version.
Google Analytics will tell you how many users converted, how many users led you to
achieve your goals, what is the multi-channel funnel, what are the channels that users
interacted with before they finally made a purchase. It will also help you do an
attribution. If you think the last click is not the correct attribution model, you can do a
linear attribution that gives equal weight to all channels of interaction. It also has a tool
for heat map, inbuilt. You want to find out where, which section of the website users
are spending more time on, which buttons they are clicking. You understand all these
from the heat map tool within google analytics.
9. SEM rush You want to find out and compare how many unique users visited your
site vis-a-vis competition. How much time they are spending on the site? What is the
bounce rate? What is stickiness? What is the depth of engagement? All these data are
very easily available through the SEM rush.
This article was originally published on http://www.profseema.com/blog-2.html and
has been republished here with permission.
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