Adobe Photoshop is the premier photo editing software tool available. The Brand Photoshop is the most talked about and best-selling pixel editing program on planet.
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Photoshop Brand Analysis
1. Segmentation-Professional individuals &
Organizations looking for Graphics,
Animations.
1
Target - Creative professionals for
professional image editing, animations and
other graphic work
Positioning-Professional
yet user-friendly
software and recognized for setting benchmarks and standards
which many other
open source and other
tools follow.
High trust, Innovation and professional tools,
Global acceptance with very high reach
Weakness- Challenges w.r.t Open source OS
Linux due to competition. It is very costly
and attracts user from exploring
2
Opportunity
To continuously innovate as it
Threats
employs brightest minds in industry
Open source Linux is increasing
deployment and people are voting
more for open source and free
tools. Consumers compare prices
3
Compelling
4
Genuine
a blog by Seema Gupta
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