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Segmentation-Professional individuals &
Organizations looking for Graphics,
Animations.

1

Target - Creative professionals for
professional image editing, animations and
other graphic work
Positioning-Professional
yet user-friendly
software and recognized for setting benchmarks and standards
which many other
open source and other
tools follow.

High trust, Innovation and professional tools,
Global acceptance with very high reach

Weakness- Challenges w.r.t Open source OS
Linux due to competition. It is very costly
and attracts user from exploring

2

Opportunity
To continuously innovate as it
Threats
employs brightest minds in industry
Open source Linux is increasing
deployment and people are voting
more for open source and free
tools. Consumers compare prices

3
Compelling

4
Genuine

a blog by Seema Gupta
Follow me on Twitter @seemaiimb
Facebook.com/DigitalMarketingTadka

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Photoshop Brand Analysis

  • 1. Segmentation-Professional individuals & Organizations looking for Graphics, Animations. 1 Target - Creative professionals for professional image editing, animations and other graphic work Positioning-Professional yet user-friendly software and recognized for setting benchmarks and standards which many other open source and other tools follow. High trust, Innovation and professional tools, Global acceptance with very high reach Weakness- Challenges w.r.t Open source OS Linux due to competition. It is very costly and attracts user from exploring 2 Opportunity To continuously innovate as it Threats employs brightest minds in industry Open source Linux is increasing deployment and people are voting more for open source and free tools. Consumers compare prices 3 Compelling 4 Genuine a blog by Seema Gupta Follow me on Twitter @seemaiimb Facebook.com/DigitalMarketingTadka