Our presentation/guide to mobile optimisation: why you should do it and how to go about it.

1. Optimising
for mobile
A short & simple guide
Written, illustrated and produced by

2. 8,000,000 people
in the UK access
the internet from
their smartphones
every day.

3. 94%
Have searched for local info.
70%
Called a local business after searching.

4. do people
How
access your web site
from a smartphone
and what kind of
experience do
they get?

5. Your logo here
Link Link Link Link
A nice marketing email for you
And you send them to a
teeny tiny replicv a of your
website.
Your logo here Where everything is small.
And everything is hard to read.
A lot of people will read
it here and click on a And it’s a bit tricky to click
things like this.
link that goes to your And basically it’s all a
web site... bit of a pinch and zoom
nightmare.
The number is under the
Here’s some marketing
fold somewhere.
information that nobody
really wants to read on a
smartphone. And frankly
probably don;t want to
read on a desktop or tablet
either but there you are

6. Zap
!!
Or maybe you’ve got one Your logo here
of these new fangled Link Link Link Link
things and you want to
use it.
And you send them to a
teeny tiny replicv a of your
website.
Where everything is small.
And everything is hard to read.
And it’s a bit tricky to click
things like this.
And basically it’s all a
bit of a pinch and zoom
nightmare.
The number is under the
Here’s some marketing
fold somewhere.
information that nobody
really wants to read on a
smartphone. And frankly
probably don;t want to
read on a desktop or tablet
either but there you are

7. Your logo here
Link Link Link Link
And you send them to a
teeny tiny replicv a of your
website.
Where everything is small.
And everything is hard to read.
And it’s a bit tricky to click
things like this.
And basically it’s all a
bit of a pinch and zoom
nightmare.
The number is under the
Here’s some marketing
fold somewhere.
information that nobody
really wants to read on a
smartphone. And frankly
probably don;t want to
read on a desktop or tablet
either but there you are

8. That’s a bit Your
logo
annoying. Link
here
Link
Link
And Link
y
teen ou send
y
web tiny re them to
It’s all a bit tiny.
Pinch, zoom,
site. plicv a
a of
your
Whe
re ev
eryth
ing is
sma
And ll.
every
thing
is ha
rd to
read
.
I can’t click the
...grrr...goodbye!
links. And
it
thing ’s a bit tr
s like ick
this. y to click
And
b
bit o asically it
fap ’s all
Here nigh in
info
’s so tmare ch and z a
rm
me m . oom
I needed to quickly reall ation arketin
sma
r
y wa th
nts t at nobo
o re
g The
n
fold umber is
prob tphone. a dy
som
And d on a
find the info I read
eith
ably
d fr
on a on;t wa ankly
er b deskto nt to
ewhe under th
re. e
needed.
ut th p
ere y or table
ou a t
re
Is the stuff I really
want here?

9. 57%
Say they won’t recommend a business
with a poorly designed mobile site.
:-(
40%
Have turned to a competitor’s site after
a bad mobile experience.

10. Context is King
Different devices means different needs & habits
Desktop users Tablet users Smartphone users
In the office, Relaxed, on the sofa, On the go, in
at a desk? after work? between places?

11. “What should we do?”
Content over
navigation
Anticipate
users Make buttons What matters
a bigger target
behaviour. most to them?
Remove the
superfluous
On-the-go tasks

12. “How should we do this?”
Responsive Web Design Separate Mobile Site
One size for different devices Dedicated site for mobile
Which way to go depends on your audience

13. Key resources used in this presentation:
www.themobileplaybook.com
tiny.cc/responsive-mobile
Recommended reading:
www.abookapart.com/products/mobile-first
by Luke Wroblewski
iPhone visuals:
www.pixeden.com
If you’d like to know more about mobile
optimisation please get in touch.
© Seedr Creative Ltd. 2012