Johanna Alvaraz' presentation at the Web Analytics Wednesday Webinar on August 26th, 2020.
Recent years and changes in browsers are making the future of certain platforms kind of shaky. Attribution modeling seems to be one of the affected ones, but is it really the end of it the way we know it?
In this session Johanna will address the importance of multi-touch attribution for any company seeking to optimize its marketing, together with the most plausible future of MTA and why she considers it is far from being dead.
