Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Going Hyper Local

Andreas Füchsel, Co-Founder, IIH Nordic
Big Brands and Social Media - 2020 and Beyond

  • Be the first to comment

  • Be the first to like this

Going Hyper Local

  1. 1. by POST OFFICE SOCIAL Going Hyper local
  2. 2. 2
  3. 3. 3
  4. 4. 4
  5. 5. 5
  6. 6. 6 Authenticity Engagement
  7. 7. 7 Activity + Brand control = 💰
  8. 8. 8 Common posting, No changes made.
  9. 9. 9 Made competition: + 19.3X engagement (still with the same image)
  10. 10. 10 Made video - no contest: + 51X engagement (263% higher engagement than the competition)
  11. 11. “Would you like to have yourself for dinner?”
  12. 12. Take-aways • Highlight people • Create dialogue on top of dialogue. 
 (Ask real questions) • Use tactical messages • Show interest in the local community • Be yourself and be honest. • Use video!
  13. 13. Challenges ROI Brand control Operations
  14. 14. Local employees A central marketing unit Distribution/ communicationLocal channels The setup
  15. 15. 15 Questions? 🤔 af@postofficesocial.com 40 37 31 41 Andreas Füchsel
  16. 16. 16 Thank you! 🤗 af@postofficesocial.com 40 37 31 41 Andreas Füchsel

×