2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
This video by Simplilearn will explain to you Introduction to C Programming Language. Introduction to C Programming Language Tutorial For Beginners will explain to you the C language's history, C's importance, its features, real-world applications, and some of its advantages and disadvantages.
00:00 Introduction to C
1:42-History of C language
Dennis Ritchie, a computer scientist, could identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid.
Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry.
2:48-Importance and unraveling the powerful capabilities of C,
The widespread use of C started to take over the IT industry. Unraveling the potential of C, the designers began to discover new possibilities that led them to focus on the big picture.
3:56-C's cutting-edge features
The designers at Bell Laboratories ensured that their programming language solved the issues with B and BCPL and the ones they had foreseen.
6:35-The popular real-world applications of C
-UNIX operating system
-google file system
-Mozilla
-Graphical user interface
8:30-The advantages and disadvantages of C
10:34-The popular IT companies and their domains that employ C
· MasterCard
· IBM
· Flipkart
· Dell
· Twitter
· GitHub and twitch
11:09-First c program.
🔥 Explore our FREE courses with completion certificates: https://www.simplilearn.com/skillup-f...
✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the C++ Programming training videos: https://www.youtube.com/playlist?list...
#IntroductiontoCProgrammingLanguage #CLanguage #CProgramming #CProgram #CProgrammingLanguage #LearnCProgramming #HowToCodeInCForBeginners #CTutorialForBeginners #LearnCProgramming #Simplilearn
Dennis Ritchie, a computer scientist, was able to identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid.
Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry.
✅What is C++ Programming?
C++ is an enhanced and extended version of C programming language, developed by Bjarne Stroustrup in 1979 as part of his Ph.D. project. Bjarne developed what he called ‘C with Classes’ (later renamed C++) because he felt limited by the existing programming languages that were not ideal for large scale projects. He used C to build what he wanted because C was already a general-purpose language that was efficient and fast in its operations.
✅C++ Career Prospects:
With just C++ programming expertise, you will have excellent job opportunities, salaries, and career prospects. However, for a career based on programming languages such as Java and Python (which are in more demand than C++) or for careers based on front-end, back-end, and full-stack
2. MODELOS SECUENCIALES
Modelo de Desarrollo Rápido de Aplicaciones
El desarrollo rápido de aplicaciones o RAD por sus siglas en ingles Rapid Application Development.
Es un modelo de proceso del desarrollo del software lineal
secuencial que enfatiza un ciclo de desarrollo extremadamente
corto.
El enfoque DRA comprende las siguientes fases:
Ventajas de RAD
1.Comprar puede ahorrar dinero en comparación con
construir.
2.Los entregables pueden ser fácilmente trasladados a otra
plataforma.
3.El desarrollo se realiza a un nivel de abstracción mayor.
4.Visibilidad temprana.
5.Mayor flexibilidad.
6.Menor codificación manual.
7.Mayor involucramiento de los usuarios.
8.Posiblemente menos fallas.
9.Posiblemente menor costo.
10.Ciclos de desarrollo más pequeños.
11.Interfaz gráfica estándar.
Desventajas de RAD
1.Comprar puede ser más caro que construir.
2.Costo de herramientas integradas y equipo necesario.
3.Progreso más difícil de medir.
4.Menos eficiente.
5.Menor precisión científica.
6.Riesgo de revertirse a las prácticas sin control de
antaño.
7.Más fallas (por síndrome de “codificar a lo bestia”).
8.Prototipos pueden no escalar, un problema mayúsculo.
9.Funciones reducidas (por “timeboxing”).
10.Dependencia en componentes de terceros:
funcionalidad de más o de menos, problemas legales.
3. MODELOS SECUENCIALES
CARACTERÍSTICAS DEL MODELO
• CONSISTE EN LA EJECUCIÓN SECUENCIAL DE UNA SERIE DE FASES
QUE SE SUCEDEN, LO QUE DA NOMBRE AL MODELO.
• CADA FASE GENERA DOCUMENTACIÓN PARA LA SIGUIENTE. ESTA
DOCUMENTACIÓN DEBE SER APROBADA.
• UNA FASE NO COMIENZA HASTA QUE LA ANTERIOR HA TERMINADO.
• REQUIERE DISPONER DE UNOS REQUISITOS COMPLETOS Y
PRECISOS AL PRINCIPIO DEL DESARROLLO.
• SE DISPONGA DE UNOS REQUISITOS COMPLETOS Y CONSISTENTES
AL PRINCIPIO DEL DESARROLLO.
• SEA UN PROYECTO PEQUEÑO, EN EL QUE EL PERÍODO DE
CONGELACIÓN DE LOS REQUISITOS ES CORTO, O UN PROYECTO
CON UNOS REQUISITOS BASTANTE ESTABLES.
VENTAJAS
• SE DEBE TENER EN CUENTA QUE FUE EL PRIMER MODELO
EMPLEADO, Y POR LO TANTO ES MEJOR QUE NINGUNO.
• FACILITA LA GESTIÓN DEL DESARROLLO.
Modelo en Cascada o Lineal Secuencial
SUGIERE UN ENFOQUE SISTEMÁTICO O MÁS BIEN SECUENCIAL DEL DESARROLLO DE SOFTWARE QUE COMIENZA EN UN
NIVEL DE SISTEMAS Y PROGRESA CON EL ANÁLISIS, DISEÑO, CODIFICACIÓN, PRUEBAS Y MANTENIMIENTO.
4. MODELOS SECUENCIALES
UN PROTOTIPO TIENE UN FUNCIONAMIENTO LIMITADO EN CUANTA A CAPACIDADES, CONFIABILIDAD
O EFICIENCIA.
VENTAJAS:
• • ÚTIL CUANDO EL CLIENTE CONOCE LOS OBJETIVOS GENERALES PARA EL SOFTWARE, PERO NO IDENTIFICA
LOS REQUISITOS DETALLADOS DE ENTRADA, PROCESAMIENTO O SALIDA.
• •EXISTE UNA REDUCCIÓN DE LA INCERTIDUMBRE Y DEL RIESGO.
• •SE REDUCE EL TIEMPO Y COSTOS.
• •HAY INCREMENTO EN LA ACEPTACIÓN DEL NUEVO SISTEMA.
• •MEJORA LA ADMINISTRACIÓN DE PROYECTOS.
DESVENTAJAS:
• •SE DEPENDE DE LAS HERRAMIENTAS DE SOFTWARE PARA EL ÉXITO YA QUE LA
• • PUEDE EXISTIR UNA MALA INTERPRETACIÓN QUE PUEDEN HACER LOS USUARIOS DEL PROTOTIPO,
• AL CUAL PUEDEN CONFUNDIR CON EL SISTEMA TERMINADO.
MODELO ORIENTADO A PROTOTIPOS
5. MODELOS EVOLUTIVOS
Una variante interesante del Modelo Espiral es el Modelo espiral Win-Win.
Las mejores negociaciones se fuerzan en obtener «Victoria & Victoria» (Win & Win), es decir que el cliente gane obteniendo
el producto que lo satisfaga, y el desarrollador también gane consiguiendo presupuesto y fecha de entrega realista.
Evidentemente, este modelo requiere fuertes habilidades de negociación.
VENTAJAS
1. Modelo de proceso adaptable.
2. El modelo espiral Win-Win, puede
aplicarse a lo largo de la vida del
software.
3. El Desarrollador y el Cliente
comprenden y reaccionan mejor ante
riesgos en cada uno de los niveles
evolutivos.
4. Permite acomodar otros modelos.
5. Incorpora objetivos de calidad y
gestión de riesgos.
DESVENTAJAS
1. Resulta difícil a grandes Clientes de que el
enfoque evolutivo es controlable.
2. Es nuevo y no se a utilizado tanto como otros
modelos de ciclo de vida.
3. Requiere una considerable habilidad para la
evaluación del riesgo y cuenta con esta
habilidad para el éxito.
4. Debido a su elevada complejidad no se
aconseja utilizarlo en pequeños sistemas.
5. Genera mucho tiempo en el desarrollo de
sistemas.
6. MODELOS EVOLUTIVOS
• VENTAJAS:
• CON UN PARADIGMA INCREMENTAL SE REDUCE
EL TIEMPO DE DESARROLLO INICIAL, YA QUE SE
IMPLEMENTA LA FUNCIONALIDAD PARCIAL.
• TAMBIÉN PROVEE UN IMPACTO VENTAJOSO
FRENTE AL CLIENTE, QUE ES LA ENTREGA
TEMPRANA DE PARTES OPERATIVAS DEL
SOFTWARE.
• EL MODELO PROPORCIONA TODAS LAS
VENTAJAS DEL MODELO EN CASCADA
REALIMENTADO, REDUCIENDO SUS
DESVENTAJAS SÓLO AL ÁMBITO DE CADA
INCREMENTO.
• RESULTA MÁS SENCILLO ACOMODAR CAMBIOS
AL ACOTAR EL TAMAÑO DE LOS INCREMENTOS.
Metodologia Incremental.
El modelo incremental consiste en un desarrollo inicial de la arquitectura completa del sistema,
seguido de sucesivos incrementos funcionales. Cada incremento tiene su propio ciclo de vida y
se basa en el anterior, sin cambiar su funcionalidad ni sus interfaces
• DESVENTAJAS:
• EL MODELO INCREMENTAL NO ES
RECOMENDABLE PARA CASOS DE SISTEMAS
DE TIEMPO REAL, DE ALTO NIVEL DE
SEGURIDAD, DE PROCESAMIENTO
DISTRIBUIDO Y/O DE ALTO ÍNDICE DE
RIESGOS.
• REQUIERE DE MUCHA PLANEACIÓN, TANTO
ADMINISTRATIVA COMO TÉCNICA.
• REQUIERE DE METAS CLARAS PARA CONOCER
EL ESTADO DEL PROYECTO.
7. MODELOS EVOLUTIVOS
CARACTERÍSTICAS
ES EVOLUTIVO
POSEE UN ENFOQUE EVOLUTIVO PARA LA
CREACIÓN DE SOFTWARE
COMIENZA CON LA IDENTIFICACIÓN DE LAS
CLASES MÁS IMPORTANTES
EXAMINA LOS DATOS QUE SE VAN A
MANEJAR
PERMITE LA REUTILIZACIÓN DEL
SOFTWARE
EL ENSAMBLAJE DE LOS COMPONENTES
REDUCE EL 70 DEL 100% DEL TIEMPO DEL
CICLO DEL DESARROLLO DEL SOFTWARE Y
UN 84 DEL 100% DEL COSTO DEL
PROYECTO.
Ventajas Desventajas
Reutilización del software.
Simplifica las pruebas; pues estas se le
hacen a los componentes antes de
probar el conjunto completo de
componentes ensamblados.
Simplifica el mantenimiento del
sistema.
Mayor calidad.
Genera mucho tiempo en el desarrollo
del sistema.
Modelo costoso.
Requiere experiencia en la identificación
de riesgos.
Genera mucho trabajo adicional.
El desarrollo de software basado en componentes permite reutilizar piezas de código preelaborado que permiten
realizar diversas tareas, conllevando a diversos beneficios como las mejoras a la calidad, la reducción del ciclo
de desarrollo y el mayor retorno sobre la inversión
Modelo Evolutivo Basado en Componentes
8. MODELOS AGILES
Con la metodología SCRUM el
cliente se entusiasma y se
compromete con el proyecto dado
que lo ve crecer iteración a iteración.
asimismo le permite en cualquier
momento realinear el software con
los objetivos de negocio de su
empresa, ya que puede introducir
cambios funcionales o de prioridad
en el inicio de cada nueva iteración
sin ningún problema.
METODOLOGÍA SCRUM
9. MODELOS AGILES
LOS CAMBIOS SE CONSIDERAN RIESGOS, PERO SI SE MANEJAN ADECUADAMENTE SE PUEDEN CONVERTIR EN
OPORTUNIDADES QUE MEJOREN LA PRODUCTIVIDAD DEL CLIENTE TIENE COMO PRECEPTO LA ELIMINACIÓN DE
RESIDUOS A TRAVÉS DE LA MEJORA CONSTANTE, HACIENDO QUE EL PRODUCTO FLUYAA INSTANCIAS DEL CLIENTE
PARA HACERLO LO MÁS PERFECTO POSIBLE.
METODOLOGÍA LEAN DEVELOPMENT
VENTAJAS:
• LA ELIMINACIÓN DE LOS RESIDUOS CONDUCE A LA EFICIENCIA
GLOBAL DEL PROCESO DE DESARROLLO. ESTO A SU VEZ
ACELERA EL PROCESO DE DESARROLLO DE SOFTWARE REDUCE
EL TIEMPO Y EL COSTO DEL PROYECTO
• LA ENTREGA DEL PRODUCTO TEMPRANA ES UNA VENTAJA
DEFINITIVA. ESTO SIGNIFICA QUE SU EQUIPO DE DESARROLLO
PUEDE OFRECER MAYOR FUNCIONALIDAD EN UN CORTO
PERIODO DE TIEMPO
• EL EMPODERAMIENTO DEL EQUIPO DE DESARROLLO AYUDA A
DESARROLLAR LA CAPACIDAD DE DECISIÓN DE LOS MIEMBROS
DEL EQUIPO
• CREA UN EQUIPO MÁS MOTIVADO.
DESVENTAJAS:
• EL PROYECTO DEPENDE EN GRAN MEDIDA LA COHESIÓN DEL EQUIPO Y LOS COMPROMISOS INDIVIDUALES DE
LOS MIEMBROS DEL EQUIPO.
• EL ÉXITO DEL PROYECTO DEPENDE DE LA DISCIPLINA DE LOS MIEMBROS DEL EQUIPO SON Y CÓMO SON
EXCEPCIONALES SUS HABILIDADES TÉCNICAS.
• SI USTED NO TIENE UNA PERSONA CON LAS HABILIDADES CORRECTAS ANALISTA DE NEGOCIOS, ENTONCES
PODRÍA ESTAR CONVIRTIENDO EN UNA DE LAS CAUSAS DE LA CORRUPCIÓN DEL ALCANCE.
• EN MAGRA LA FLEXIBILIDAD ES GRANDE, PERO DEMASIADO PRONTO DARÁ LUGAR A UN DESARROLLO QUE
PIERDE DE VISTA SU OBJETIVO ORIGINAL Y QUE NUNCA TERMINA
10. MODELOS AGILES METODOLOGIA CRYSTAL
LAS METODOLOGÍAS CRYSTAL SON UNA FAMILIA DE METODOLOGÍAS ÁGILES, DONDE CADA
UNA DE ELLAS ESTÁ ADECUADA PARA UN TIPO DE PROYECTO. SU CREADOR ES EL POPULAR
COCKBURN UNO DE LOS FIRMANTES DEL MANIFIESTO ÁGIL.
• PRIORIDADES
CRYSTAL CLEAR ESTABLECE UN CONJUNTO DE
PRIORIDADES Y PRINCIPIOS QUE SIRVEN DE GUÍA PARA
LA TOMA DE DECISIONES
• EFICIENCIA EN EL DESARROLLO: PARA HACER QUE LOS
PROYECTOS SEAN ECONÓMICAMENTE RENTABLES
• SEGURIDAD EN LO QUE SE ENTREGA
• HABITABILIDAD: HACER QUE TODOS LOS MIEMBROS DEL
EQUIPO ADOPTEN Y SIGAN LAS CONVENCIONES DE
TRABAJO ESTABLECIDAS POR EL EQUIPO MISMO.
•