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Salesforce Einstein
Blaze New Trails with AI
Reinier van Leuken

AI Evangelist at Salesforce
Forward-Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize
or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by
the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including
any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding
strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality
for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and
rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with
completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our
ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment,
our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on
potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent
fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important
disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are
currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
1700’s 1800’s 1970’s
2nd Industrial Revolution
Electricity1st Industrial Revolution
Steam
The Fourth Industrial Revolution
TODAY

4th Industrial Revolution
Intelligence3rd Industrial Revolution
Computing
AI is Transforming Technology
AI for Speech AI for AppsAI for Vision
Turning data into insights
“ ”
“Welcome”
Focus on: 

building smart 

experiences
Focus on: 

shopper 

experience
Focus on: 

customer 

satisfaction
Zac Otero
Salesforce Lead

BKD CPAs 

& Advisors
Annika Milton
Sr. Project Manager

adidas

Katrice Riley
Client Success Specialist

ZeroCater

Iulia Creanga
Sales Process Driver
Schneider Electric
Focus on: 

increasing 

engagement
Focus on: 

the best 

deals
Suvi Silvanto
Marketing Director,
Service Business

Kone
AI Helps Trailblazers Focus on the Customer
Salesforce Einstein
Artificial Intelligence for CRM
world’s 

smartest 

CRM
=
“The definition of genius is taking

the complex and making it simple. ”
-Albert Einstein
customer

data
+ AI +
Salesforce

platform
Auto-ML
Data already prepped
Models automatically built
Predictions delivered in context
AI for CRM
Feature
Engineering
Feature
Selection
Data
Balancing
Model
Selection
Calibration AIClassical
Approach
A New Approach to AI with Einstein
20 

features

shipped
475m+

predictions

per day
Customer Success
It’s been an incredible year
Thank You, Trailblazers
Salesforce Keeps Getting Smarter with Einstein
Coach Sales Reps
Einstein Forecasting
Einstein Lead & Opportunity Scoring
Einstein Activity Capture
Assist Service Agents
Einstein Bots
Einstein Agent
Einstein Vision for Field Service
Guide Marketers
Einstein Engagement Scoring
Einstein Segmentation
Einstein Vision for Social
Empower Developers
Einstein Prediction Builder
Einstein Language & Vision
Einstein Discovery
Advise Retailers
Einstein Recommendations
Einstein Search Dictionaries
Einstein Predictive Sort
Help Community Members
Einstein Answers
Community Sentiment
Einstein Recommendations
16 new & pilot features
Austin Buchan
CEO, College Forward
Trailblazer
Salesforce Customers Love to Customize
Our Metadata Platform supports innovation without breaking customizations
80%
of records in Salesforce 

are on custom objects
More than


Standard Objects

Custom Objects
Records on:
myEinstein
Einstein Prediction Builder
Every Trailblazer can build AI-powered apps
NEW
Einstein Bots
Einstein Vision & Language
Einstein Discovery
myEinstein for Every Trailblazer
Customizable AI that
admins & developers in
any industry can use
Nonprofit
Higher
Education
Automotive
Government
Financial Services
Healthcare &

Life Sciences
Retail
Media
Communications
Consumer
Goods
Manufacturing
myEinstein for Every Use Case
Einstein Prediction Builder
Einstein Bots
Einstein Vision & Language
Einstein Discovery
Find Business Insights 

with Einstein Discovery finding

patterns in your opportunity data
myEinstein for Every Use Case
Einstein Prediction Builder
Einstein Bots
Einstein Vision & Language
Einstein Discovery
Optimize Shelf Space

with Einstein Object Detection 

trained on your product library
myEinstein for Every Use Case
Einstein Prediction Builder
Einstein Bots
Einstein Vision & Language
Einstein Discovery
Case Deflection

with Einstein Bots providing the

first line of support
myEinstein for Every Use Case
Einstein Prediction Builder
Einstein Bots
Einstein Vision & Language
Einstein Discovery
Predict Attrition

with Einstein Prediction Builder 

on the person account object
Become a in AI
Take the Einstein Trailmix at trailhead.einstein.com
We love feedback
sfdc.co/talk
And win:
Einstein Spotlight: Real AI Benefits for Everyone

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Einstein Spotlight: Real AI Benefits for Everyone

  • 1. Salesforce Einstein Blaze New Trails with AI Reinier van Leuken
 AI Evangelist at Salesforce
  • 2. Forward-Looking Statements Statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. 1700’s 1800’s 1970’s 2nd Industrial Revolution Electricity1st Industrial Revolution Steam The Fourth Industrial Revolution TODAY
 4th Industrial Revolution Intelligence3rd Industrial Revolution Computing
  • 4. AI is Transforming Technology AI for Speech AI for AppsAI for Vision Turning data into insights “ ” “Welcome”
  • 5. Focus on: 
 building smart 
 experiences Focus on: 
 shopper 
 experience Focus on: 
 customer 
 satisfaction Zac Otero Salesforce Lead
 BKD CPAs 
 & Advisors Annika Milton Sr. Project Manager
 adidas
 Katrice Riley Client Success Specialist
 ZeroCater
 Iulia Creanga Sales Process Driver Schneider Electric Focus on: 
 increasing 
 engagement Focus on: 
 the best 
 deals Suvi Silvanto Marketing Director, Service Business
 Kone AI Helps Trailblazers Focus on the Customer
  • 6. Salesforce Einstein Artificial Intelligence for CRM world’s 
 smartest 
 CRM = “The definition of genius is taking
 the complex and making it simple. ” -Albert Einstein customer
 data + AI + Salesforce
 platform
  • 7. Auto-ML Data already prepped Models automatically built Predictions delivered in context AI for CRM Feature Engineering Feature Selection Data Balancing Model Selection Calibration AIClassical Approach A New Approach to AI with Einstein
  • 8. 20 
 features
 shipped 475m+
 predictions
 per day Customer Success It’s been an incredible year Thank You, Trailblazers
  • 9. Salesforce Keeps Getting Smarter with Einstein Coach Sales Reps Einstein Forecasting Einstein Lead & Opportunity Scoring Einstein Activity Capture Assist Service Agents Einstein Bots Einstein Agent Einstein Vision for Field Service Guide Marketers Einstein Engagement Scoring Einstein Segmentation Einstein Vision for Social Empower Developers Einstein Prediction Builder Einstein Language & Vision Einstein Discovery Advise Retailers Einstein Recommendations Einstein Search Dictionaries Einstein Predictive Sort Help Community Members Einstein Answers Community Sentiment Einstein Recommendations 16 new & pilot features Austin Buchan CEO, College Forward Trailblazer
  • 10. Salesforce Customers Love to Customize Our Metadata Platform supports innovation without breaking customizations 80% of records in Salesforce 
 are on custom objects More than 
 Standard Objects
 Custom Objects Records on:
  • 11. myEinstein Einstein Prediction Builder Every Trailblazer can build AI-powered apps NEW Einstein Bots Einstein Vision & Language Einstein Discovery
  • 12. myEinstein for Every Trailblazer Customizable AI that admins & developers in any industry can use Nonprofit Higher Education Automotive Government Financial Services Healthcare &
 Life Sciences Retail Media Communications Consumer Goods Manufacturing
  • 13. myEinstein for Every Use Case Einstein Prediction Builder Einstein Bots Einstein Vision & Language Einstein Discovery Find Business Insights 
 with Einstein Discovery finding
 patterns in your opportunity data
  • 14. myEinstein for Every Use Case Einstein Prediction Builder Einstein Bots Einstein Vision & Language Einstein Discovery Optimize Shelf Space
 with Einstein Object Detection 
 trained on your product library
  • 15. myEinstein for Every Use Case Einstein Prediction Builder Einstein Bots Einstein Vision & Language Einstein Discovery Case Deflection
 with Einstein Bots providing the
 first line of support
  • 16. myEinstein for Every Use Case Einstein Prediction Builder Einstein Bots Einstein Vision & Language Einstein Discovery Predict Attrition
 with Einstein Prediction Builder 
 on the person account object
  • 17. Become a in AI Take the Einstein Trailmix at trailhead.einstein.com