Podcast Listening Grew 23% Between 2015 and 2016, The podcast audience is 57 million Americans in total and escalating quickly for 2017. We are in an on-demand society and people want our content on their terms not our terms. Podcasting is the hottest standard to deliver education, entertainment and inspiration.
So how do you get in the game? Scott Kitun, CEO of Technori and Dean DeLisle, CEO of Forward Progress will bring you the best overview of how to get in the game. They will cover from marketing to production a summary of best practices.
You will learn how to:
1. Get Started on Podcasting
2. Find the time
3. Produce on a budget
4. Acquire loyal listeners
5. Build community around your brand
2. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Content Marketing
Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Creator of Social Jack™
• Trained and Coached over 100,000 in Social Network Skills
• Relationship Marketing, Social Selling, Influencer
Marketing and Production, eLearning, Lead Generation and
Conversion Social Networking, Digital Marketing
• Financial Services, Insurance, Banking, Private Equity,
Professional Services, Legal, Accounting, Technology, …
3. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Content Marketing
The Law of Familiarity determines that the more
we spend time with and get to know anything, and
the more something becomes just a normal part of
life – the less we are excited about it or the less
we give it the attention it deserves. We see this
happen in all aspects of life – relationships, work,
hobbies, exercise, initiatives and learning.
Sometimes things just become… boring and our
mind shuts down!
11. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Content Marketing
Awareness
Consideration
Conversion
Loyalty
Advocacy
Word-of-Mouth
2. Consumers add or subtract
brands as they evaluate what they
want
1. The consumer considers
an initial set of brands,
based on brand perceptions
and exposure to recent
touch points.
4. After purchasing a product or service,
the consumer builds expectations based on
experience to inform the next decision journey.
3. Ultimately,
the consumer
selects a brand
at the moment
of purchase.
Moment of
Purchase
Initial
Consideration
Active Evaluation
Information gathering, shopping
Post purchase Experience
Ongoing exposure
Loyalty loop
Trigger
Content Marketing and the Consumer Journey
Share
21. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Content Marketing
Executing Your Keyword Strategy
P3-9
Element Description
Title Tag Tells search engines and users what content lives on a page
URL Structure Tells search engines and users where content lives on a website
Heading Tags (<H1>) Supports the Title Tag as a Sub-TItle
Anchor Text Tells search engines and users what content links point to
Meta Descriptions Tells users what a page is about when they see a result in search
engines
Body Copy Gives search engines and users more information about the page
content
Image Alt Tags Tells search engines what the image represents
31. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Content Marketing
Blog
• A blog can be an incredible tool for
sharing information and expertise.
• A blog can be used to directly
promote products, services and
events.
• A blog can assist in promoting
company vision and developments.
• A blog can foster customer loyalty,
build relationships with clients and
customers.
40. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Content Marketing
Blog Hack – Content Jam
• Chose Destination
• Target to aim for
• Keyword phrase to own
• Content inventory for support
• Optimize inventory
• Get SEM/MKO for blog creation
• Attached inventory
• Post and Optimize (SEOPressor)
• Syndicate (social, distribution, OnlyWire)
• Attach to profiles (show LinkedIn)
• Watch it Climb!!
41. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Content Marketing
LinkedIn Blog Hack – Content
Jam• Chose Destination
• Target to aim for
• Keyword phrase to own
• Content inventory for support
• Optimize inventory
• Get SEM/MKO for blog creation
• Attached inventory
• Post and Optimize (SEOPressor)
• Syndicate (social, distribution, OnlyWire)
• Attach to profiles (show LinkedIn)
• Watch it Climb!!
Keywords are the stability / anchor 4 food groups
Hashtag trends supplement to keywords, staying up to date in trends and conversations hashtags are food supplements
Quarterly cleanse