Young Lions Czech Republic 2019 Marketers category - Team 4

1. FLIP A CAN
CHANGE A DESTINY
Jan Toloch
Stirber David

2. WHAT WE WANT
CHANGE
PEOPLE’S
BEHAVIOR
AND
MAKE EASY
DONATION TO
MARY‘S MEALS

3. 1
INSIGHT
CZECH PEOPLE
DO NOT
DONATE OFTEN
BUT THEY
WOULD LIKE
TO HELP
2
YET, MANY
DO NOT TRUST
THE CHARITY
ORGANIZATIONS
3

4. BREK THROUGH IDEA
CAN TOP
BOTTOM
„FLIP THE CAN,
CHANGE A DESTINY“
„OTOČ PLECHOVKOU,
OTOČ OSUDEM“

5. AVALANCHE
ALL
BRANDS
OF PPAS
01 02 03
PR
BUZZ
ALL
BEVARGES
BRANDS
ON
MARKET

6. EXECUTION - MICROSITE
 EASY DONATION
DIRECTLY
 BECAME VOLUNTEERE
 STORIES OF KIDS AND
SCHOOLS
 TRACKING THE MONEY
CONTENT:
KV
SPOTS 6

7. 2019
AGENCY
BRIEFING
APR MAY JUN
CAN
DEVELOPMENT
JUL AUG SEP OCT
ALL
DELIVERABLES
READY
NOV DEC JAN
2020
ALL PPAS EVENTS
ROLL-OUT
MARY‘S MEAL
ASSETS
CHARITY
SEASON
BACK TO SCHOOL
SEASON
>
DIRECTLY SPONSORED
SCHOOLS
7
EVALUATION
Awarness
TIMELINE STYLE

8. CAN
DEVELOPMENTMEDIAVIDEO & KV
160 K & 300 K 1000 K 500 K
MICROSITE
200 K
BUDGET - 2,16 MIO