Find Your Future | April 2019 | Chicago

Erin Creaney
Head ofDigital
Jordan Harper
CTO

!4
75,098 attendees
from 102 countries
to see 4,967 speakers
across 2,147 sessions

!5
75,098 attendees
from 102 countries

!6
75,098 attendees
from 102 countries

!7
75,098 attendees
from 102 countries

!12
Bose finallylaunchtheirAR frames and SDK

!13
Increasinglyambitious 4DVR accessories

!15
Sony’s creepyspiderrobot

!17
Robots are playing
video games now?

!21
Argus: Lead detecting plantlife

!22
Bringing storiesto lifewithAI

!24
What does
the future
look like?

We are sleepwalking into
atechno dystopia.
!25

Surveillance capitalism, digital
slavetrading
!26

!28
Alexa microwave: Food prep and covert data grep

“happiness, joy, anger, sorrow, sadness,  
fear, disgust, boredom, [or] stress”
↓
“highly targeted audio content, such as  
audio advertisements or promotions”
!29

!31
Losing ownership ofourselves?

!32
Pheramor
Adating appthat measures
compatibilitybased on
physical chemistryand  
social alignment.

“We’re sprinkling
behavioural cocaine
all overthese
interfaces”
Aza Raskin 
CenterforHumaneTechnology
!33

!35
Isyour 
boss anAI?
Illustration credit: Jonathan Djob Nkondo for NYT

“We are no longerthe users,  
we’rethe used.”
Douglas Rushkoff
!37

!38
Peoplewon’twant
to puttheirlives
onthe internet!
140 character
blogswon’twork!
OK,YouTube is fun.
I NEEEDthe
newiPhone!
Facebook is
worth $104bn?!
Hmm. I’m being
manipulated here.
We’re goingto move ourentire
ad-budgetto Facebook
OMGwe’re doomed.

Peoplewon’twant
to puttheirlives on
the internet!
140 characterblogs
won’twork!
OK,YouTube is fun.
I NEEEDthe
newiPhone!
Facebook is
worth $104bn?!
Hmm. I’m being
manipulated here.
We’re goingto move our
entire ad-budgetto
Facebook
OMGwe’re doomed.
!39
The aftershock beforethe storm
You are here

Peoplewon’twant
to puttheirlives on
the internet!
140 characterblogs
won’twork!
OK,YouTube is fun.
I NEEEDthe
newiPhone!
Facebook is
worth $104bn?!
Hmm. I’m being
manipulated here.
We’re goingto move our
entire ad-budgetto
Facebook
OMGwe’re doomed.
!39
The aftershock beforethe storm
AI Robotics Gene-editing BlockchainARVR
Thingswe don’t have names foryet…

!40
We must decidewhat futurewewantto build
Probable FuturesPresent

!40
Plausible Futures

!40
Possible Futures
Plausible Futures

!41
Possible Futures
Plausible Futures
Probable Futures
Preferable Futures
Present

!42
It’s not abouttryingto guesswhatthe future holds

!43
It’s abouttaking control and choosing a path

!45
You + Collaborators +Tech + Business

Whyis findingyour
futureyou important?
!47

!49
Owningyourstory
is good business

Success comes from
authenticity, not conformity.
!50

“Ourjob isto makethem go from
suckto not-suck.”
Ed Catmull, Pixar
!51

!54
“Bullshitters areworsethan
liars.Theydon’t knowthetruth
and subvert it,theyignorethe
existence ofthetruth.”
Brené Brown

!56
Speaktruthto bullshit.
Be Civil.

Belonging is being accepted for
beingyou.
Fitting in is being accepted for
being like everyone else.
!60

!61
Susan Fowler
“I’m goingtotake mystory
back. I amthe hero in my
own life.”

!63
Changethe collective
consciousnessto set a  
newstandard.

Be authentic. 
Speaktruthto bullshit. 
Findtrue belonging.
!64

FINDYOURFUTURECOLLABORATORS
!65
Collaborators

!70
We’re lonelyand disconnected

20% ofadults in US saythatthey
are often oralways lonely.
-KaiserFamilyFoundation/2018 Economist Survey
!71

We’re being pushed awayfrom
ourbiological predispositionto
belong and connect.
!72

!73
“We desperatelywantto
be humanisedwhen
we’re creating a society
that dehumanises us.”
EstherPerel

Making humans better with dataTrust in humans

Data fundamentalismMaking humans better with dataTrust in humans

!77
Soft skills arethe
newcurrency

65% ofstart-ups fail duetothe
founders’ relationship failing.
Harvard Business School
!78

Peoplewho have a best friend at
work are 7× more engagedthan
thosewho don’t.
Gallup
!79

!80
Being human is ateam sport.

Soft skills arethe new 
currency. 
Makewayfornewforms of
collaboration.
!84

Ourbeliefs → Filterbubbles
Ourjobs → Automation
Ourlikes → Recommendation
!88

!90
People are
rejectingtech
manipulation

!93
Embrace ambiguityand paradox

!94
“InVR,thevisitoris
ultimatelythe storyteller”
–Jessica Brillhart

!95
Viewers →Visitors
Frames → Worlds

!96
Usetechnologyto scale our
imperfect passions

!100
1. Establish systems + labels
2. Audityoursocial
3. Quarterlydigital detox

!102
FINDYOURFUTUREBUSINESS
Business

!103
“Purpose is notthe sole pursuit of
profits, butthe animating force
forachievingthem.”
LarryFink, Chairman and CEO, Black Rock

“64% ofglobal consumerswill
buyorboycott a brand solely
because ofits position on a
social orpolitical issue.”
Edelman, 2018
!104

“53% ofpeople believethat
brands can do moreto solve
social illsthan government.”
Edelman, 2018
!105

!107
Demanding ‘purpose’ atwork is not a millennialtrait
18–35 36–50 51+
48%
38%
30%
Percentage ofeach
generationwho are
purpose-oriented
Source: LinkedIn

Speak in a realvoice.
And don’t mincewords.
!108

!109
Wetrade clarityand empathyforefficiency
“Efficiency!”

“40% oflarge businesseswill
implement intelligent assistants
orchatbots in 2019”
Spiceworks study, 2018
!110

!111
These companies did not
become customerservice
rockstars bybuilding bots

!113
T-Mobile:Team ofExperts
No more bots, no more BS

!114
Maketheworld  
a betterplace

The era ofMove
Fast and Break
Things is over
!115

MinimumViable Products
!116
↓
MinimumVirtuous Products

!117
“Without bees helping plants
get it on,theworld aswe  
knowitwouldn’t exist.”

FINDYOURFUTURE YOU
FINDYOURFUTURE COLLABORATORS
FINDYOURFUTURE TECH
FINDYOURFUTURE BUSINESS
!118

!120
Possible Futures
Plausible Futures
Probable Futures
Preferable Futures
Present

!122
“Optimism is not uncool, it is
rebellious and daring andvital.”
Guillermo DelToro

Find Your Future | April 2019 | Chicago

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Find Your Future | April 2019 | Chicago